Join the Asia-Pacific Centre for Franchising Excellence China Delegation

If you have ever wanted to experience for yourself the enormous franchise potential of the Chinese market, then this is the trip for you.

The Asia-Pacific Centre for Franchising Excellence, in conjunction with Asia-Wide Franchise Consultants, is hosting a special franchise delegation to Shanghai and Chongqing in late October/early November.

This is a unique franchise-focussed opportunity to explore two of China’s biggest growth cities, with unrivalled efficiency, access, local market knowledge, insights and contacts.

Covering 4 nights and 5 days from 31 October to 4 November 2017, you will see things and meet people that you never would on your own, with the benefit of a translator and travelling alongside fellow Australian franchising professionals.

“China is a daunting market given its sheer size and complexity, so don’t go it alone if you are keen to ‘dip a toe in the water’ to assess the franchise potential for your brand or investigate new concepts and trends to bring back to Australia,” said Kerry Miles, general and business manager at the Asia-Pacific Centre for Franchising Excellence.

“Rather than attempting to examine China as a whole, our franchise delegation has a laser focus on the country’s two mega growth cities of Shanghai and Chongqing. These booming metropolises are the commercial hubs of modern China, with the highest concentration of local and international franchises and massive potential for new brands, products and services to serve their rapidly growing consumer classes.”

The China franchise delegation will visit franchise businesses in both Shanghai and Chongqing to observe operations, innovations and trends. You will meet with Chinese franchisors and master franchisees, high net worth Chinese individuals looking to invest, officials from Austrade, the Australian Chamber of Commerce in China and the China Chainstore & Franchise Association. The delegation will also attend the major Franchise Expo in Chongqing to experience the breadth and depth of franchise systems on offer.

Ms Miles said there has already been strong interest in the delegation from big and small franchise brands in Australia, highlighting its appeal as a tailored offering for those wanting to understand more about franchising in China.

“This is a unique opportunity to learn a lot about China in a short space of time in a cost effective and efficient manner. We will go beyond the tourist spots and get behind the scenes to understand the importance of localisation, cultural attention to detail, and drivers of consumer behaviour. It is a learning opportunity not to be missed.”

To express you interest and to receive further information visit: https://www.franchise.edu.au/home/shop/event/franchise-delegation-to-china or contact Kerry Miles on (07) 3382 1125 or k.miles@griffith.edu.au