Google, Bing and other search engines have bots that crawl web pages and websites, collecting information and building an index that provides you with relevant matches to your search query. The search engine’s algorithms consider many factors when ranking the results based on importance.
If you run a business with a website or an online presence, you might have heard of search engine optimisation, or SEO. This practice can improve your website’s online visibility for relevant searches. The increase in visibility will translate to an increase in attention for your business.
Proper implementation of SEO can also expand your customer base. SEO is important to successfully market your business and professionals like those at Newcastle SEO Agency can help you build an online presence that will rank high on search engines. Here are some reasons your business’ online presence is SEO friendly.
Visibility in organic search
Organic search plays an important part in attracting traffic to a website. Google is the most popular search engine, and your potential customers might be using Google to get relevant information. Being highly and organically ranked will make your brand look more favourable than your competitors. SEO’s main goal is usually to bring you organic traffic, as it is considered essential for a business’ online success.
Brings in quality traffic
Paid advertisements are served to people, whether they want to hear from you or not. SEO, on the other hand, is more helpful and aims to provide people the information they need easily and without being intrusive. If your website is optimised, you can be confident that the people visiting your website are actually interested in your business. This traffic will provide you with more high quality leads and sales.
Improves user experience
Implementing SEO in your website means including relevant information for your target customers and making the website mobile-friendly. This will lead to a better user experience where you’ll get more clicks and leads, better brand recall and high conversion rates. And a better user experience means higher search ranking.
Builds brand credibility and awareness
More businesses are investing in search marketing since they know how important it is to be visible online. Once your website appears on the top of search results consistently, people will start considering your brand as one of the top players in the industry. Seeing your website regularly will also familiarise people with your brand’s name. Potential customers will connect your brand to the product or service they were searching for. Establishing a strong brand is important for every business and SEO can build your business’ brand credibility and awareness.
SEO practices keep changing, and you should keep updating your online presence accordingly to stay high in the search rankings. Search engines (particularly Google) rarely disclose how their algorithms rank different websites, so it is best to keep up with the changing trends and adapt accordingly. Implementing strong SEO is vital in today’s digital age in order to stand out from the competition and build your business’ overall presence.