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6 Strategies for Franchise Growth

For entrepreneurs and business owners, franchising offers an excellent pathway to expand their business empire while reducing some of the risks associated with more traditional growth models. 

However, achieving sustainable growth through franchising is no easy task. It requires meticulous planning, implementation and management to make it a success. 

For this reason, it is good to have some strategies up your sleeve to achieve steady and positive results.

With that in mind, here are six things you might want to consider. 

 

1. Business Coaching

As exciting as the thought of franchising might be, if you are new to the concept of it, you might be prone to making mistakes that could be costly to your company. Therefore, it would be worth enlisting the help of a business coach to guide you on the right path.

A clever thing to do could be to connect to a business coaching franchise like Brainiact or another similar company. Doing this could turn out to be an invaluable investment of your resources because they should be able to advise you on all aspects of the process, including everything from writing an action plan to measuring ROI.

 

2. Develop a Strong Selection Criteria and Process

The success of a franchise largely depends on the performance, capabilities and commitment of those who run it. For this reason, you should work towards developing rigorous selection criteria and processes that will ensure any franchisee you entrust your brand to possesses the right skills and experience.

It is important that your system identifies candidates who have a strong entrepreneurial spirit, impressive business acumen, and, perhaps most importantly, a passion for your brand.

Therefore, you should conduct comprehensive interviews, do extensive background and reference checks, and assess their financial capabilities to ensure your partnership with them will be a mutually beneficial and successful one.

 

3. Invest in World Class Support and Training

One of the critical success factors of franchising is the quality of the support and training franchisees receive. Without good systems for both, you are setting them up to fail.

Take the time to develop comprehensive training programs which cover all aspects of your operations, including marketing, stock management and customer service. In addition, you should offer continuous support via regular phone and web calls, email correspondence and onsite visits.

At the end of the day, you are more likely to grow a successful franchise if those who run it feel like you are present and engaged with them.

 

4. Use technology to Your Advantage

Now, more than ever, the profitability and success of a business is reliant upon the degree to which technology is incorporated within it. Subsequently, you should look for systems that can streamline your operation, enhance customer experience, and allow you to make data-driven decisions.

One of the wisest pieces of technology to invest in is a robust franchise management system that centralises key functions such as inventory management, scheduling, and reporting.

You should also embrace digital marketing tools, social media platforms, and customer relationship management (CRM) software to engage with customers and drive sales. 

Overall, if you do this, you will go a long way towards optimising the efficiency of your operation, reducing costs, and scaling your franchises more quickly.

 

5. Expand Strategically

Although your bigger picture might involve having over 100 franchises on your books, it is important that you expand strategically. While rapid expansion may seem appealing, it is essential to prioritise quality and success over quantity.

To do this, take a strategic approach to franchise expansion by carefully evaluating market demand, competition, and demographic trends. Make sure you focus on saturating existing markets before venturing into new territories. You should also consider formats such as kiosks, pop-up stores, or co-branding opportunities to reach untapped customer segments.

 

6. Constantly Analyse and Improve Processes

Your system for franchise growth should not be something you simply ‘set and forget’. Instead, it is something you must constantly tinker with to ensure it remains relevant and ahead of the curve.

Make sure you regularly monitor key performance indicators (KPIs) such as sales, profitability, customer satisfaction, and franchisee performance. At the same time, analyse data to identify trends, opportunities, and areas in which you can improve.

It is also worth seeking feedback and encouraging ideas from franchisees, employees, and customers to gain further insights into what needs modifying. 

Ultimately, the more you analyse and improve your processes, the easier it will be for your business to adapt to changing market dynamics and maintain a competitive edge within your industry.