With Australia in a renovation boom, reality DIY shows are drawing more viewers than ever and for Carpet Court, the benefits of partnering with these shows goes beyond just reaching customers.

Carpet Court has once again partnered with popular reality DIY shows The Block and House Rules, positioning the brand as the trusted flooring retailer for renovators who are looking for the best product and expertise to get the job done.

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Each week these shows draw in millions of captivated viewers, keen to see how DIY renovators tackle the challenges of a real life work site. For Carpet Court, it’s not just about showcasing product but the customer experience. From personal service and innovative technology through the 3D Design Studio, renovators can see that Carpet Court isn’t just about floors, it’s about making renovator’s dreams a reality.

As well as brand exposure, these sponsorships strengthen relationships with store owners and are an innovative way to attract new business. Seeing Carpet Court on the show is a sense of pride for store owners and they see the value for their business. There is also great opportunity to reach potential new franchisee owners looking to join a reputable and established brand.

When the shows were airing during April and May, Carpet Court recorded an 70% and 80% (year on year) increase in the number of visitors to the website and increased engagement across social media.

Carpet Court’s National Marketing Manager, Natasha Gallardo, said the decision to partner with these shows has strengthened the brands reputation as the flooring and carpet experts.

“The Block and House Rules provide a new platform for us to position Carpet Court in the minds of renovators, DIYers and homes owners across the country. They see real life people visiting our stores, using our technology and achieving amazing results,” Natasha said.

“We’re also finding that our store owners see the value for their business, customers see the brand on the show and it gives us an edge on our competitors on a local level. It’s a win-win for every single store even if they aren’t specifically featured on the show.”

With a reputation of high performance in the ratings, design and renovating shows continue to sky-rocket in popularity and are an opportunity to reach consumers, showcase new products and technology and attract new business.

The shows’ trendsetting ways continue to motivate viewers to kick-start their own renovation dreams and Carpet Court’s involvement means viewers can purchase televised product.

To take a look at some of the famed flooring visit www.carpetcourt.com.au.

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