You live in a time of instant gratification: people tweet about things as they happen, post stories at an event they are attending and choose between brands of washing powder before breakfast.
If you do an online search, you want to see some really good options immediately or as close as can be. What comes up at the top of an online search that will catch your eye?
This is why SEO is important in digital marketing. To market your franchise business successfully, make sure your ads will appear right near the top of an online search. Make sure all the necessary SEO strategies are in place for all your digital marketing.
What is digital marketing?
Digital marketing is any marketing that is done using the internet. You can promote your business via social media platforms, such as Instagram and Facebook. It also refers to advertising a business via email, online searches and mobile marketing.
All online marketing should make use of search engine optimization (SEO), which uses keywords to make sure your advertisements come up close to the top when an online search is done.
What is a franchise?
When a business idea is very successful, the owner may choose to grant people licenses to begin their own branch of the same business. The franchisee pays for the license, which allows them access to the idea, branding, knowledge and products of the original business.
The new business is run independently in terms of management, staffing, attention to customers and maintenance of the premises. The franchisee pays the franchisor an ongoing royalty.
In this scenario, enterprise mobile management becomes crucial as it allows both the franchisor and franchisee to manage their respective businesses’ mobile devices efficiently and applications while ensuring seamless communication and security across the franchise network.
Advertising: franchisee vs franchisor
A franchisor will train the franchisee in the ethos and standard of the original business. After that, it’s the franchisee’s responsibility to ensure that they run their franchise in a way that meets the standards of the original business. If not, their license may be revoked.
The entire brand will be marketed regionally and/or nationally, from which your business will benefit. On a local level, advertising a specific franchise is the responsibility of the franchisee.
As a franchisee, you need to make your business attractive so that it competes with competitors in your area. You can choose, for example, what to charge for goods, provided it’s within the franchisor’s price range.
You should also tap into your local scene. Offer discounts when it’s the town’s birthday or a new mayor has been elected. You can host a party when a local person achieves something notable or the high school Glee club wins nationals.
Because of the range of advertising the franchisor has to cover, they are most likely to use digital marketing. This is an avenue you can also use successfully to drive your franchise business.
Using digital marketing to drive success in your franchise business
Overall marketing plan
Begin your digital marketing campaign with a plan. Set quantifiable, specific goals. Don’t aim to grow your customer base; target a specific number of new customers.
The overall marketing plan will need to consider the regional and national marketing of the brand and your advertising strategies for your franchise locally.
Because of their popularity, it’s vital to use social media in any digital marketing. To begin with, go for an organic presence by engaging with issues, commenting on events in your community and sharing stories and pictures of your particular business.
As your franchise business’s presence on social media grows, you can move into paid advertising.
You must keep your website user-friendly and up-to-date. Include references to the brand regionally or nationwide. However, make sure you also talk about local events.
Encourage feedback from your customers on your website. Always respond to any review, both positive and negative. Never rest on your laurels, but also take criticism on the chin.
An influencer is a person who is very active on social media and has built up a reputation as an expert in an area. They influence their followers because of their perceived authority, knowledge and position. You should identify an influencer who relates to your franchise business and your area.
To stage a marketing campaign via email, you need to have a database of addresses. You can build this up from regular customers or offer the chance to subscribe to your newsletter. Rather than using email as the equivalent of a blind mailshot, use it as a channel to keep in touch with your customers – and to attract new customers to your business.
Any successful digital marketing campaign must use search engine optimization (SEO). Any adverts or other pieces must be written using SEO based on very specific keywords.
One of the most important parts of any digital marketing campaign is public relations. Speak to your customers and community via a regular blog and keep them informed about your product and business through press releases. You should be involved in the general life and work going around you: stage special celebrations or events, sponsor competitions in your area, support local businesses.
Lucille Adams is a researcher and writer in the area of personal and business financial management. Her core focus is covering sound, conservative cash flow and investing strategies that unlock long-term