Franchise of the Day – Frog Rent

A LIFELINE TO A BRIGHTER FUTURE AND A CROAKING GOOD FRANCHISE

Launched in Queensland in 2013, Frog Rent are THE Property management specialists and looking to expand across the whole of Australia.

Recognising that poor communication, inconsistency, substandard service and poor attention to detail were ongoing problems within the property management sector, a need was recognised for a business whose sole focus was managing properties in  the best manner possible, thus the concept of Frog Rent was realised.

Frog Rent directors include Greg Gardner and Darren Wallis (GJ Gardner & Smith & Sons Franchise Systems), Len West and George Tsolozidis (Stacks of Snacks Franchise System) and Luke Godwin (Team Godwin Real Estate). The directors are long term and successful businessmen with widespread links and experience in franchising, property and the real estate industry.

Greg Gardner, owner of GJ Gardner Homes and Director of Frog Rent says, “I am a massive fan of franchising and from our past successes believe we have developed a successful system that benefits everyone involved. The industry is ripe for a  national brand focusing on just property management and we have had many comments already from people within the industry saying it is exactly what the industry needs.”

Why consider a Frog Rent franchise?

If you have that dream, where you are in a situation that your skills, expertise and hard work benefit you, instead of someone else, Frog Rent may be the perfect opportunity for you.

Most people have that dream and then for a variety of reasons, never fulfil it. The difficulty with most great things is the implementation of the dream.

“Frog Rent is not a real estate company with a property management arm, our entire focus is property management and we have developed a national brand that brings professionalism and consistency to a fragmented industry,” explains Darren Wallis, also owner of GJ Gardner and Director of Frog Rent.

“What sets us apart is a strong national identity along with the benefits that franchising brings to a business.

“Add to this exceptional marketing, structure, resources, training and support plus the latest in IT systems and Frog Rent allows franchisees the opportunity to successfully start their own business.”

One of the basic necessities of life is shelter and irrespective of the economy, weather, or political conditions each of us needs a home to call our own. Landlords and tenants complain of inconsistency and lack of professional standards, within one property management office, let alone across the industry. Frog Rent has been established to create a best practice property management franchise that caters for both landlords and tenants.

With a strong training and educational focus on their business, Frog Rent ensures that their property managers are not only demonstrating best practice, but that they have consistency across the business.

What makes Frog Rent different from the others?

Principally Frog Rent ONLY handle property management, they do not conduct sales, so their entire focus is the management of rental properties. Traditionally real estate offices have property management as the forgotten part of their business, tucked away at the back of the office, managed by a junior staff member.

Frog Rent brings a professionalism and consistency to property management across Australia.

Landlords and tenants often voice their frustration with the lack of communication, inconsistency in management and operations and an inability to follow up, with any concerns or problems.

“When property owners come to Frog Rent, they’ll know that they’ll get good customer relations and that we’ll look after them, their property and will do all the things that we’ve set out to achieve. We know what makes a good property manager and  the industry is ripe for Frog Rent to come along and put professional systems in place so that tenants and landlords get a consistency across the country,” said Darren.

Franchising is a success because when done well, it can provide a business framework to franchisees, enabling them to create a successful and profitable business. Frog Rent proudly provides that framework.

Frog Rent has identified the best practice and operations for a successful property management business. They have created the systems, forms, software, Intellectual Property, branding and management to assist their franchisees to achieve success
providing quality property management to their landlords and tenants.

Could you be a Frog Rent franchisee?

Frog Rent franchisees will come from four distinct groups:

• Existing independent property management agencies looking to rebrand and enjoy the benefit of operating under the Frog Rent brand, name, logo, signage and group exposure.

• Established large real estate agencies that wish to hive off their property management business.

• Existing property managers who want to expand their business but don’t have the systems in place and want to be able to do it cost effectively and controllably.

• New people to the real estate industry. This type of franchisee will benefit from the additional training offered that will allow them to obtain the required real estate property licences.

All franchisees will receive a standardised level system of excellence that has the key components of professionalism, uniformity, best practice and compliance allowing them to develop their business and take it to the next level.

Frog Rent goes to great lengths to ensure they recruit the right people. Once the Franchisee Agreement is signed, the Frog Rent franchise commences. Assistance is given with finding suitable office space, if the franchisee does not already have a suitable office, using the Frog Rent style guide for office signage, layout, colours etc along with support regarding full set up of the office. If the franchisee does not already have a Real Estate licence, Frog Rent will then arrange for the franchisee to complete the necessary course to attain this along with a five day full time Frog Rent training course, held in a dedicated training centre in Brisbane, with full training on the operation of a Frog Rent franchise.

Once the office is opened, three days onsite training is given on the set up and operations of software, systems along with the recruitment of new properties. Add to this the ongoing support and assistance from the National Office, Online reference library and Master Franchisee and Frog Rent will guide franchisees through all of the processes to run a professional, profitable property management business.

The Aussie Way

Part of the Aussie way of life is ‘doing your bit’ and Frog Rent is a proud supporter of the charity Lifeline.

Frog Rent franchisees and their staff are a vital part of Australian’s lives. They see firsthand the pressures and strains on individuals, families and relationships and to that end they support this great Australian charity and the work they do to help all Australians in crisis by providing access to crisis support and suicide prevention services while relying solely on community support.

“The Directors want to give something back to the communities that we work within so closely and this seemed the ideal charity for us to get involved with. Dealing with homelessness and families in crisis, this is a charity that tied in well with what Frog Rent do,” explained Darren.

Frog Rent donates a contribution from the management fee of every single property that they manage in Australia, every month to Lifeline. The money given is untied and is used at the complete discretion of the Lifeline organisation, in their work across the country.

Further to this monthly donation, Frog Rent organise for any abandoned household items, left by tenants, to be delivered to the closest Lifeline Shop. These items, if suitable will be given to the one of more than 260 Lifeline retail outlets across Australia.

If you are currently working within property management and want to step up and join Frog Rent or simply looking for a new business venture with all the support and systems in place to assist you in becoming a business success, contact Frog Rent now on:

Phone: 1300 783 658
Email: admin@frogrent.com.au
Web: www.frogrent.com.au