Business Franchise Australia

How to Attract Top Talent to Your Franchise

 

Having hard-working, talented employees in your franchise business can be crucial to your success. You need them to take care of your customers and help your business remain productive, profitable, and highly regarded. 

However, attracting top talent isn’t always easy, especially amidst global staffing shortages. Fortunately, worker shortages don’t have to stop you from being fully staffed. You may have no trouble hiring the right employees by taking this advice:  

 

Offer a Competitive Salary  

With the cost of living skyrocketing, Australian workers are looking for employers who can pay them a living wage. Now might be the right time to research salaries and wages in your industry to see how you compare. If you don’t believe your wage offerings are currently competitive, make adjustments where you see fit. 

For example, you can type ‘salary packaging Australia’ into a search engine and learn about the different perks you can offer beyond a weekly wage. Workers may jump at the chance to work for a business offering a company car as a benefit.  

 

Use Recruitment Services 

You may only sometimes find talented employees by placing job ads in your local newspaper. Suitable applicants through such platforms are never guaranteed. However, you may be able to improve your chances of finding the right employees by using recruitment services. 

Just as franchise owners use recruitment services for new franchisees, you can also use them to find new employees. Recruitment service providers can also save you time by taking care of the entire hiring process for you.  

 

Look Within 

The most suitable people for your franchise aren’t necessarily strangers to your business. They might already be working for you. If you’re looking for a supervisor, duty manager, or someone at a middle management level, consider whether an employee at a lower level has the skills and passion you’re looking for. With the right learning and development, they might be the perfect fit for your new position. You may then only need to hire someone to take their place.  

 

Write Clear and Detailed Job Descriptions 

Vague or poorly written job descriptions aren’t always going to appeal to job seekers looking for a career change. There can be fear associated with the unknown, and they can be unwilling to apply for a job without having all the facts upfront. 

Be as transparent as possible when writing your job ad. Describe the skills, experience, and qualifications you’re looking for and outline what an average day looks like. While you don’t have to publish salary and wage information, this information can be helpful for job seekers who may not apply for a job without it 

 

Be Flexible 

Franchises typically operate within a set number of business hours. However, that doesn’t mean you need to find an employee who can work all those set hours. Being flexible may make it easier to find top talent in your business. 

Be willing to adjust hours to help your employees who may have other commitments. While you might need to make some schedule adjustments, it may be worth it when you end up with a talented team willing to go the extra mile for your franchise. 

  

Attracting top talent to your franchise business can sometimes be challenging. Still, it’s not impossible. Be flexible, look within your business, and offer a competitive salary package. You might find who you’re looking for before long.

Never miss an issue of Australia's leading Franchise magazine for the Franchisee.