As a business, there are several ways you can increase the market value of your company.
One is to expand your markets, while another is to broaden the range of products you sell. You could even do this by making a concerted effort to generate increased sales through more effective marketing activities. Then, of course, you can also improve profitability by reducing your overall operational costs.
But have you considered doing it through commercial shade structures?
Yes. You read that correctly!
While they might not have been on your radar, commercial shade structures can be an excellent way to increase the value of your business.
If this thought has piqued your interest, here are some of the many benefits they can bring to your organisation.
What is a commercial shade structure?
Before highlighting these benefits, it’s worth outlining what a commercial shade structure is.
Typically seen in schools, sporting and hospitality venues, office complexes and car yards, these free-standing fabric structure installations are offered by companies like Greenline.
One of its most popular forms is the star shape, which is a permanent structure on a single post, like you might see in a school playground. Another is a barrel vault, which can be used to cover a large outdoor area such as a bowling green.
How can they increase my business value?
So, now that you know what they are, how can commercial shade structures increase the value of your business?
Here are eight of the most common ways.
- Increased visibility and enhanced branding
There is no question that a good-quality commercial shade structure can increase your business’s visibility and enhance its branding.
Just make sure they are produced with high-definition logos and graphic printing that can withstand the rigours of the elements.
After all, you want something that will stand out for the right reasons.
- Weather Protection
Arguably, the main way a fabric commercial installation can increase the value of your business is by protecting your customers from the weather.
It doesn’t matter if it is pouring down with rain or blazing hot sunshine; if a business, such as music venues, bars, and restaurants, has them in place, they will still be able to trade effectively.
Without them, companies could experience a significant drop in sales, which would impact their profitability and, therefore, market value over the course of the year.
- More desirability to customers
In a country like Australia, al fresco dining and outdoor activities are a way of life. Indeed, many customers specifically choose to sit outside and actively seek out venues that offer this capability.
It follows that businesses that don’t offer shade structures in their outdoor areas will be less attractive to potential patrons than those that do. Therefore, this will affect the company’s overall perception and market value.
- Increased capacity for customers
From a commercial perspective, fabric installations enable businesses to accommodate more customers, usually in a courtyard or beer garden. Without them, your business is less likely to achieve its full revenue potential.
If you currently have an outdoor space that is not covered with a shade structure, you can significantly increase your seating capacity and, therefore, the value of your business by having one installed.
- Lower energy costs
Another benefit that commercial shade structures may bring to your business is the reduction of energy costs.
Canopies placed next to windows and doors will not only create comfortable al fresco areas for sitting but also substantially reduce the amount of sunlight that floods into your exterior.
This, in turn, will lower air conditioning bills and result in reduced operational costs. The more you can do this, the higher your business’s market value will be.
- Extend the life span of the equipment they cover
As mentioned, shade structures protect customers from the elements. But they also protect furniture and equipment.
For instance, in an adventure playground, swings, slides, and crawl tubes are far less likely to rust or be damaged by the sun. Similarly, in a bowling green space, the grass will require much less in the way of maintenance.
Again, this reduces operational costs and any disruption issues that might result from essential maintenance requirements.
- Environmental benefits
An alternative to shade structures is the building of extensions that might require materials like wood and concrete to be used, the wastage of which could end up in landfill if not disposed of responsibly.
By contrast, fabric installations are often made of recyclable materials. This reduces the number of raw materials required for manufacturing and the potential damage it might cause to the environment.
If your business adopts the shade structure solution, it will be able to position itself as being more eco-friendly, which could result in it being valued more highly.
- Improves the property’s aesthetic value
Lastly, shade structures can add to the aesthetic value of your property as a design feature, not least because they add functionality and artistry.
The more your property is valued, the more your business will be, which could go a long way towards helping with your franchise marketing.