If you have a wellness or beauty business, you are well positioned to capitalise on current concerns around health and wellbeing. More and more people are shopping online for beauty and wellness products—often simply to relieve boredom and treat themselves by receiving a parcel while in lockdown—but generally because they want to make themselves look and feel better.
But with COVID-19 at play restricting bricks-and-mortar trading, many businesses are now ready to look at their digital transformation as we change our shopping habits.