Spotlight on AUTOMOTIVE FRANCHISES
With 14 million motor vehicles on our roads, and that number growing every day, the automotive industry may hold the key to running a successful franchise business.
Cars, vans, motorbikes, trucks. You fix, tune, service, spray, tint and clean them. You need to regularly replace or repair tyres, brakes, batteries, radiators, hoses and mufflers. As all vehicle owners know, your preferred mode of transport is a never ending source of expense – but this is all good news for those interested in becoming a franchisee in the automotive industry.
Consequently, with a massive swing towards mobile-based franchise businesses leading to an increased amount of vans on the road, the franchise industry in general is, in effect, self-generating its own automotive business opportunities.
The Federal Chamber of Automotive Industries (FCAI) reports the automotive industry is of strategic importance to the Australian economy.
In total, the FCAI estimates that the industry (including retail, service and repair) produces an annual turnover in excess of $50 billion and generates employment for more than 400,000 people.
The retail, service and repair sector includes vehicle maintenance, repair of damaged vehicles, supply of aftermarket equipment and vehicle recycling.
Franchises within the automotive industry include manufacturers and specialists of tyres, wheels, batteries and mufflers; car servicing and repairs; car cleaning and detailing; protective products and services; car accessories; and aftermarket services and retail sales.
Following Government directives for the automotive production industry to ‘go green’ by reducing vehicle emissions, many automotive franchises are following suit and looking at ways to reduce fuel, chemical and water consumption in their business practice.
Business Franchise magazine has put the following report together on available automotive industry franchise businesses focusing on what their system offers and what type of person would be an ideal candidate to become their next franchisee.
A1 Mobile Radiators is unique in that they work with both retail and trade customers. Their full on-site mobile repair workshops offer a convenient service which saves customers time and money. A1 is about to go ‘national’ and is seeking interested master franchisees, interested in obtaining the rights to starting up this exciting business in their State. If you’re handy with cars and think this might be you, talk to A1 about a franchise in your area. You may already have a mechanical business and you want to diversify and offer a mobile service. A1 offer a comprehensive package of training, back-up support and the know-how for you to be successful.
Autobarn franchisees are not required to know a great deal about cars, but they should be passionate about customer service. Successful franchisees have come from diverse backgrounds such as teaching, financial services and the public service, but all have excellent people skills. With around 100 stores around Australia, Autobarn’s focus with customers is vital. Franchisees receive classroom and in-store training, as well as ongoing IT and marketing support. Franchise Development Managers are allocated to franchisees in each State, providing coaching and assistance in daily management issues and strategic planning. Interested individuals should be self-motivated and dedicated, with excellent communication skills.
Auto Leaders All Car Servicing is an Automotive Servicing Group specializing in high quality workmanship with personalised customer service at a fair price. It’s mantra of “Car Servicing With No Surprises”, applies not only to motorists throughout South East Queensland, but to it’s growing stable of owner operators who as Auto Leaders Franchisees, have the flexibility to control their own performance, yet operate under the guidance and control of the Auto Leaders system. In addition to this, they benefit from being part of a well known and trusted brand, price advantage on parts and lubricants, ongoing training and a wealth of technical, advertising and operational support.
Auto Masters is one of the largest and most established automotive servicing and repair franchise groups in Australia, with 30 stores in WA and six in NSW. With immediate franchise opportunities in WA and NSW, Auto Masters is also expanding into other States of Australia. Business and franchise training programs are individually tailored. Existing franchisees include former accountants, spare parts sales managers, agricultural sales managers, service managers and advisors, steel merchants, liquor and restaurant sales managers. Prospective franchisees include individuals with a customer service or sales background, and a desire to own a 5½ day business.
Auto-One is an independent, member owned, franchised automotive parts and accessories group that is privately listed and owned by its members. Auto One operates throughout 70 outlets Australia wide. Supporting those outlets is a National Office, plus distribution centres on the east and west coast. Auto One generally seeks franchisees with some level of experience or expertise within the automotive industry, but most importantly they look for people who understand the importance of working as a team, they must have the willingness to learn, and the ability to accept change.
Autoshine. An Autoshine business is about helping busy people keep their cars looking pristine, promoting the Autoshine branded products and helping the environment along the way. Autoshine’s exclusive waterless technology formula gives a more thorough clean than a bucket and hose wash, and offers environmental advantages by using less than 10% of the water used when washing a car the conventional way. Autoshine offers a dual approach to earning income; car detailing and distribution of Autoshine products. Franchisees can choose either source of income, or both. An Autoshine franchise offers an exclusive right to distribute premium car care products within the territory. The territory is designed to support more than one mobile detailing unit. “The idea is to own a business, not just buy yourself a job,” stated Damien Kennedy, Autoshine’s National Franchising Manager “So we regularly discuss the growth options of an individual franchisee’s area.” he continued.
Battery World is a Queensland based national franchise business, experienced in meeting the needs and demands of Australia’s ever-growing replacement battery market. In just nine years, Battery World has grown to be one of the largest and most comprehensive retail battery chains. Owning a Battery World franchise includes an exclusive territory, store planning and fit-out design, four week intensive training program, national priority telephone number, advertising, marketing, operational and promotions support, and much more.
Bridgestone Select has the backing of Bridgestone Corporation, one of the world’s leading tyre manufacturers. With 35 stores around Australia displaying their innovative retail format, Bridgestone Select was first launched in late 2006, eliminating the traditional barriers normally associated with tyre retailing. Bridgestone offers a complete package for Select franchisees, including site selection, store conversion, fit-out, training, advertising, marketing and promotions. Each franchisee is assigned to a Franchise Support Executive, who continually monitors and helps develop their business.
Car Care Australia is a mobile car cleaning and detailing business, comprising over 100 franchise owners who enjoy low overheads, mobility and flexible working hours. Operating from fully equipped vans, franchisees service not only cars, but trucks, motorcycles, boats and caravans. Customer bookings can be either made direct with the local franchisee or through the State Booking Office. Car Care provides training in all aspects of successful business management, as well as ongoing back-up support. Allowing franchisees the freedom to control their own businesses, Car Care is always there to help.
Dent Masters have been specialising in paintless dent removal and hail damage repairs since 1993. Servicing Australia and New Zealand, current clients include large insurance companies as well as prominent motor vehicle companies. A Dent Masters business system includes an exclusive territory, plant and equipment, training and support. Dent Masters is actively looking for people to complement its network of franchises. Interested individuals should have an interest in cars, an eye for detail and a ‘can do’ attitude.
Dri Wash ‘n Guard is a waterless car wash product that cleans, polishes, seals, and UV protects a dirty car without water. Providing products since 1990, Dri Wash has spread to over 52 countries. Now using these products, the opportunity is available for motivated individuals in Australia and New Zealand to take advantage of the Dri Wash “n Guard Detailing Opportunity. Dri Wash are interested in hearing from people who want to be their own boss, work their own hours and take control of their lives and financial future. A total investment of $7,000 buys an elite mobile detailing and retailing service, which is a complete turn key operation including equipment, product and promotional/marketing material.
ecowash mobile, founded in Australia in 2004, has quickly established itself as the global leader in mobile car washing franchise with operations in over 15 countries including all states of Australia, the Middle East, Europe, Central America and the USA. ecowash mobile is now re-branding as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer nano-technology – this technology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection. Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems.
Fibrenew is a low cost, very successful, home-based mobile service franchise, specialising in the restoration of leather and plastics. Fibrenew services five major markets: automotive; aviation; commercial; marine and residential furniture. Franchisees enjoy a flexible lifestyle and work schedule, low overheads, an exclusive product line, as well as comprehensive training and ongoing technical support. Founded in 1985 in Calgary, Canada, Fibrenew has steadily expanded into nine other countries, including New Zealand and more recently Australia. A Fibrenew franchise can be a very profitable business, whether an individual wishes to be a franchisee with a single operation or multiple vehicles.
Goodyear Autocare is a one-stop shop for tyres and automotive services. The global brand Goodyear has 100 years of industry experience and there are now over 100 Goodyear Autocare stores across Australia. Franchisees enjoy exclusive products, their own territory, 3% capped royalty fees, a generous rebate system, ongoing training and support, premises upgrade and proven business systems. Suitable franchisees can either be motivated individuals looking for a new challenge or existing tyre or servicing businesses seeking to increase their market positioning. Goodyear Autocare offers an established business model, brand awareness, group buying power and impressive marketing resources.
Hose Doctor. According to Enzed Marketing Specialist, Ryan Mandelson, a Hose Doctor Franchise provides financial independence and flexibility, and anyone, who is mechanically minded or is motivated and has a willingness to learn, can do it. “When new Hose Doctors join Enzed they are joining a franchise system with low start up cost and no inventory cost. New Hose Doctors receive a subsidy on vehicle signage, free uniforms, business cards and 2 weeks TAFE Certified training at Parker Hannifin’s manufacturing facility with accommodation and airfares included,” he said. “Plus with Enzed you get full mentoring and support from other Enzeders and the Enzed Service Centre owners who’ll guide you in the right direction and help you find your feet. “An Enzed Hose Doctor mobile hose and fitting franchise provides a unique business opportunity with an internationally proven franchise system that’s been operating in Australia since 1981, and backed by Parker Hannifin – the world’s leading diversified manufacturer of motion and control technologies, with annual sales exceeding $12 billion, employing 62,000 people in 48 countries,”
Ryan said. Enzed currently have a limited number of Enzed Hose Doctor franchises available in various areas around Australia, Hosemasters specialise in providing mobile on-site services and maintenance of all areas of hydraulic, pneumatic, and industrial hose applications. Offering country, regional and local franchises, there are three levels of entry available. Operators should be mechanically minded, but do not require to have had any formal mechanics training. However, franchisees should enjoy meeting new people and learning new skills. Minimising the need for franchisees to undertake paperwork, a professional office team provides day-to-day administration assistance, including accounts, marketing and IT.
Jax Quickfit Tyres entered 2009 off the back of its third straight year of double-digit growth, JAXQuickfit Tyres is now an A$100 million business, with a geographic spread of stores across the eastern seaboard reaching 80 per cent of the population. Monthly, they serve more than 42,000 tyre, wheel, brake and suspension customers! Its franchisees are reaping the rewards of solid returns on investment as a result of a visionary two-year investment program as part of its ‘research, refresh, revitalize and relaunch’ strategy. “Our business model was developed for lean times, so our current success is certainly heartening. And we see great opportunities ahead, not only to continue our organic growth but also to put a little fertilizer on it and spread wider,” dynamic CEO Jeff Board says. “I think our brand and our business are well placed to expand.”
Jim’s Car Cleaning is a unique mobile car cleaning system that is compliant with all the relevant council water obligations. Jim’s Car Cleaning is typical of new millennium businesses seizing opportunities and turning what some may seem as a negative into a profitable positive. “With the current water restrictions, you can’t wash your cars at home, and many people simply don’t have the time to take their car to a car wash so the advantage of calling us is we will come to you, to your home or office, and provide an effective service, says Jim’s Car Cleaning, CEO, Ali Olmez. Jim’s Car Cleaning has designed and developed an Australian manufactured water containment mat, which will be part of all Jim’s Car Cleaning systems. “This water containment mat will ensure our 5 star water usage range and eliminate heavy penalties for water over-usage,” Ali said. Magic Car Wash is the leading car wash franchise in Australia. All stores have achieved the 5 star water efficiency rating and use 100 per cent recycled water and biodegradable products. The business has grown from 3 stores to 30 stores in the last 3 and a half years, with a further 10 new stores locked in for next year. The philosophy is based around the principle that the franchisee that runs the store has been given the privilege to ‘own a piece of Magic’ because they love cleaning cars. This principle has been maintained from the group’s initial store in Collingwood, Melbourne and was thereby rolled out to all other stores.
Midas Australia has over 30 years of experience in supplying mufflers and legendary expertise. Providing full automotive servicing since 2000, there are currently more than 90 centres across Australia. In addition, Midas launched its LGP service lines and fleet service offering this year, to selected sites around Australia. Built on principles of trust, high quality, specialist and friendly service, Midas Australia is looking for like-minded franchisees. The business would particularly suit individuals who enjoy finding the most appropriate solutions to customers’ problems. Midas offers franchisees a strong brand, proven business systems and an input in the direction of the network.
Mini-Tankers is Australia’s leading on-site refuelling specialist, providing tailored fuel management solutions. It operates in partnership with major participants within the transport, construction, earth moving, marine, mining, and civil contracting industries. This growing company is seeking qualified candidates to expand its franchise network in both existing and new markets. Franchisees benefit from a national operation that supplies sales and marketing, technical support, customer service and after hours back up. Support services for franchisees include technical training and advice, operations and compliance manuals, active marketing, research and development, and regular communications.
Natrad is the only national network of Engine Temperature Specialists in Australia. It has 103 stores nationwide that offer a three year Australia wide warranty on all new radiators and assemblies. From a cooling system check, to a full radiator replacement, Natrad have the skills to give the best service at the best price. An effective Natrad franchisee supports the values of a professional system and brand. Potential candidates should be qualified, capable of running a profitable business and expanding on a loyal customer base. Sales expertise and comprehension of the Natrad Australia service concept is desirable.
Novus Australia has operated a successful franchise system since 1984 and has the largest network of dedicated windscreen repairers throughout Australia. Novus Windscreen Repairs began operations in the USA in 1972 and has grown to more than 1,000 outlets in over 50 countries. In Australia alone, Novus has around 100 outlets and is still growing. Training is provided in all areas, such as customer service, sales, and autoglass repair and replacement. Conferences and seminars bring franchisees together to share ideas and methods, to enable them to continually improve business practices. Novus offers reasonable entry and set-up costs, and are searching for suitable franchisees in QLD, NSW, VIC and SA.
Ozzy Tyres Australia invites passionate and visionary individuals to join them for the ride of their lives! Ozzy Tyres are importers, wholesalers and retailers of high performance car wheels and tyres, and other aftermarket car products. Ozzy Tyres are innovators, constantly striving to set the style for the classiest, funkiest and most radical wheels in Australia. In the family business for over 13 years, Ozzy Tyres are expanding across Australia through franchising. From a set-up and operational point of view, franchise owners are given exclusive territories to work within. Franchisees benefit from Ozzy Tyres’ support, including a strong marketing focus, powerful brand presence and the latest styles in automotive fashion.
Quick N Easy Car Wash – Clean & Green is the most environmentally-friendly car washing system available. It has the capacity to recycle all storm water, allowing the car wash to operate up to 30 days without rain. Quick N Easy has added three Clean & Green car washes to its 30+ intelligent and economical car washes throughout Australia. Securing a recent master franchise arrangement with the US, there are still many Clean & Green opportunities throughout Australia. Suitable franchisees are entrepreneurial individuals or groups with financial means and vision, who recognise a high growth business opportunity.
Snap-on Tools home based franchisees retail the world’s best tools and diagnostic equipment from brilliantly kitted, airconditioned mobile showrooms. There are around 5,000 mobile vans worldwide and a range of over 19,000 different products. Potential franchisees need not be familiar with tools, but individuals should enjoy sales and meeting people; good customer service skills are imperative. Snap-on representatives visit customers direct at their places of business. Territory research, training and support is provided. Well established in QLD, WA and SA, Snap-on is aggressively looking for franchisees to take advantage of VIC and NSW territories, as well as New Zealand opportunities.
The Touch Up Guys is a mobile franchise that provides cost effective and time saving alternatives to traditional methods of automotive paint, bumper and plastic repairs. Operating for 17 years, it boasts over 140 vans across Australia and New Zealand. 90% of existing franchisees had no prior experience. Franchisees come from varied backgrounds including former teachers, butchers, bank managers, sales executives, mechanics, spray painters and panel beaters. Franchisees are hard working, business savvy individuals with excellent customer service skills, and a willingness to learn and grow a business.
Thrifty Australia hires vehicles to customers in every state, territory, major town and major airport in Australia and operates at over 210 locations nationally. Thrifty is not about cheap or budget car hire, but rather about seeking to provide customers with quality and value. Thrifty seeks franchisees who demonstrate values that support its vision. These values include flexibility, passion, competitiveness, dynamism, trust and loyalty. Thrifty believes that the franchise model, through local ownership and management, provides the focus on local communities and businesses to form the relationships critical for success.
Tint-a-Car specialise in window tinting for cars with products that can offer benefits such as heat rejection, UV protection, glare reduction and privacy. They also tint homes and commercial buildings. As the largest retail automotive aftermarket provider in Australia, their 100 stores also offer a range of extras including electronics and car care products. Combined with quality customer service, superior workmanship, exclusive products and a sophisticated marketing philosophy, Tint-a-Car presents a lucrative franchise opportunity. Franchise owners and operators should be technologically skilled, possess entrepreneurial abilities, and have strong communication and leadership skills.
The Tyre Factory is a national company offering discounted automotive products and services. An extensive range of tyres, wheels and batteries is on offer, as is a complete range of vehicle servicing and repairs. Suitable franchisees include existing tyre businesses, as well as individuals interested in and/or experienced within the automotive industry. Trading under different names in four States around Australia, there are now 31 franchises and eight company owned outlets. Prospective franchisees should have a strong customer service awareness, with a drive to grow a business and the brand. Both State and regional franchise opportunities are available.
UltraTune is a trusted name, with over 28 years of involvement in the car servicing and tuning business. There are more than 200 established centres across Australia. Clearly recognised as an industry leader and innovator, UltraTune uses its bulk buying power to ensure the best prices on equipment, parts and lubricants for a network of franchisees, to ensure a competitive advantage. Prospective franchisees should have a basic understanding of automotive servicing and some business management skills, combined with an enthusiastic attitude towards customer service and a real drive to succeed. Assisting with site selection and leasing, workshop layout and equipment purchases, Ultratune continues to support franchisees far beyond set-up.
United Petroleum is now Australia’s largest and most successful independent petrol retailer, with more than 230 branded service stations and a further 300 sites that purchase fuel from United. The company’s key goal is now to expand its network and position itself as the best franchisor in the industry. United are looking for people who have: ambition; leadership skills; sound management skills; the commitment to learn and follow United’s proven retail and management systems; customer service focus; community minded; and the enthusiasm and energy to work hard. If you believe you have these qualities
United would love to hear from you.
What Scratch? Automotive scratch repair franchise What Scratch? is unique in that it sells franchises with existing car yard customers already in place. The new, innovative mobile franchise allows franchisees to buy a business that is fully turnkey; earning them an income even whilst training because they are already working on their customers’ cars. What Scratch? own the exclusive Australian rights to a new superior technology called Sprayless Scratch Repair (SSR). The patented product is environmentally friendly and can be applied indoors or out and around other people because there is no messy overspray or dangerous fumes like traditional touch up repairs. What Scratch? has new franchises with large territories and car yard customers already in place available in Western Australia, New South Wales and Victoria.