Building a Startup Reputation from Scratch – 5 Simple Techniques

Dan Radak

Startup owners should work on building a formidable business reputation from day one. However, when you’re starting a business from scratch, it’s not always easy to properly cope with all the challenges. The problem is that one mistake during this sensitive period can damage your image. In order to avoid that, it’s crucial to apply some practical techniques that will make your startup more respectable.

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Original online content

A new kid on the block has to stand out from the rest of the pack if they want to draw attention. So, a new startup owner should feel the pulse of their audience and adapt their online presence to it. Nowadays, the Internet is brimming with copycats of all sorts. This is something you should avoid as much as possible. If you want to generate online leads for your business, you need to offer original content. In line with that, forget about generic feeds on social media or fluffy articles on your website/blog. Instead, publish your own business photos and videos, as well as texts that reflect your own professional experience.

Available for customers at all hours

Fast communication is one of the most important features according to modern customers. Therefore, no matter if you’re running an online or offline business, your clients need to know that they can always count on your assistance. Firstly, add a landline. Secondly, assign several email addresses to your teams. It will allow your customers to get in touch with the team they need as quickly as possible.

Finally, start using modern VoIP services, to always be available to your clients from different time zones.

Diversified payment solutions

This is the age of eCommerce and many contemporary startups use the features of online trade. If you send or receive assets online, you need to ensure proper payment gateways for your clients and business partners. The rule of thumb is that you should offer them a plethora of middle-of-the-road options. First and foremost, you should open a PayPal account. Although there are pros and cons for this solution, it’s still one of the most widespread options in the world.

In addition to PayPal, learn more about other payment options and see which one meets your needs. Also, you should enable your customers to pay with credit cards. Last, but not least, let your domestic customers pay you via a domestic bank account.

Zero tolerance against delays

Startup owners often set deadlines that are too optimistic. Miscalculating the time you need to finish a project could lead to serious problems. As a result, you might grow a poor reputation. This is why it’s imperative to develop strict discipline and apply zero tolerance against missed deadlines. The best way to put this practice to an end is to encourage your team leaders and employees to come up with proper estimates. By doing so, you won’t let your customers down and you’ll organise your business in an efficient and time-saving way.

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Mind the legal affairs

No matter how successful and renowned a business you run, just one legal problem is enough to ruin your entire reputation. Because of that, business owners who want to keep an impeccable legal image need to approach every single business deal with special care. This is even more necessary when you’re negotiating conditions with new customers. For that matter, it’s wise to study the details of litigation support services, so as to learn how to react if some of your clients try to trick you. Moreover, when other companies see that you’re assertive when it comes to legal matters, they’ll respect you more.

Professional success largely depends on a business reputation. If you show your customers that you care for them, they’ll appreciate your effort and spread the word about your startup. That way, you’ll get more happy clients and a business with a great potential for future development.

Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.