Business Franchise Australia

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Expert Tips on What to Look for in a Franchise Opportunity

If you’re keen to run your own business but lack experience or don’t want to go it alone, then a franchise could be for you. But which one? There are plenty of articles on the subject, and some even include lists of up to 250 questions for prospective franchisees to ask – but in my experience as a franchise manager, franchisor and franchise consultant, many miss the mark. Unfortunately most miss the most crucial questions or ask the wrong questions altogether.

Franchisees’ Optimism Bias and the Inefficiency of the FTC Franchise Rule by Uri Benoliel and Jenny Buchan