Business Franchise Australia

Is a Franchise Better than an Independent Business in a Crisis?

These five lessons from the COVID-19 crisis show the advantages that owning a franchise can have over owning a stand-alone business.

Lesson 1: We’re all in this together

In business as in life and nature, there’s strength in numbers. We’re all stronger when we stand together, and that’s what franchising is all about – or should be all about.

The problem is that not all businesses have been affected by the pandemic with the same severity. Travel agencies, retailers, entertainment services and restaurants have been among the hardest hit while many maintenance, technology and food delivery services have thrived.

 

Robin La Pere is a franchise consultant with more than 20 years’ experience as
a franchise manager, CEO and owner as well as a consultant, coach and speaker
on franchising. Based in Auckland, new Zealand, he works with clients throughout Australasia and internationally. He is a specialist in business model development, strategic planning, process improvement and franchise recruitment marketing.