Franchise News – Issue 1#2
This article appeared in Issue 1#2 (Jan/Feb 2007) of Business Franchise Australia & New Zealand
DAVID REID HOMES
The David Reid Homes story began in New Zealand in 1993 and established itself as a customised “ design and build” company, producing unique homes for their discerning clients. The company quickly grew through a network of 32 franchised branches throughout the country.
Entry into the Australian market followed in 2004 where our reputation was quickly established with the appointment of Territory Directors in every State . Throughout 2006 David Reid Homes has flourished with Franchises operating from Cairns in far north Queensland down to the cosmopolitan city of Melbourne.
2007 will bring about the advancement of franchises in Tasmania, Adelaide and Perth with the focus also moving now overseas into the UK and Ireland.
WHITE GLOVE SERVICE
UK premium residential service provider Myhome has awarded their Australian master franchisee licence to entrepreneurs Chris Barlow and Martin Coyle.
The franchise is a multi-product, multi-branded system that offers home cleaning, garden maintenance, kitchen and bathroom resurfacing, oven cleaning, and car valeting services.
Myhome currently has around 300 outlets in the UK and Barlow and Coyle plan to roll out a minimum of 100 new cleaning franchises across Australia over the next three years.
According to Barlow, “Home services as a franchise industry segment has gone through the roof in Australia yet nobody has offered a reliable ‘white glove’ solution for customers. Martin and I were impressed by the success of the British Myhome model and how it offers a genuine, end-to-end franchise opportunity to management style individuals.”
The initial fee for the Australian licence was $1 million and each Australian franchise will have a target turnover of $1 million.
OZ BIN CLEANING LABELED A “WATER SMART” SYSTEM
OZ Bin Cleaning has this week been awarded the highly coveted “Smart Approved WaterMark” by the Water Services Association of Australia.
The Smart Approved WaterMark is Australia’s water saving labeling program for products, services and organisations which are helping to reduce outdoor water use.
Franchisor Mark Campbell is suitably chuffed with the news: “I’ve know all along how incredibly envirofriendly our mobile cleaning unit is, and it’s great to get some recognition for the industry’s peak body.”
Since OZ’s early days around Sydney’s North Shore, its network of franchisees has grown substantially, and OZ now boasts coverage in all areas of Sydney from the Central Coast to Wollongong, and also Victoria, Queensland and New Zealand.
“We’re doing our bit to conserve our most precious resource —water!”
600 DOMINO’S PIZZA OUTLETS
Domino’s Pizza Australia New Zealand Ltd has opened its 600th store.More than 200 stores have been opened over the last year, equivalent to one almost every working day, and another 40 stores are planned in the immediate future.
There are 387 stores in Australia, 58 in New Zealand, 92 in France, 3 in Belgium, and 62 in the Netherlands.
“While expansion in Australia continues, particularly in Victoria, New South Wales and Queensland, we are also moving to embrace opportunities in New Zealand and Europe,” said CEO Don Meij.
“Most importantly, we are launching a new image for our Domino’s Pizza stores. This image, called Vision 2020, will give our new and refurbished stores a more colourful, fresh, and eye-catching look.”
The 600th store was opened in France and Domino’s net profi t for the 2005-6 financial year was $13 million. Chairman Ross Adler says the company has set a store expansion target of more than 1,600 worldwide.
Rumour has it that Australia will soon have an official Coyote Ugly Saloon franchise.
With a slogan of ‘don’t just get drunk get ugly’ and raunchy ladies behind the bar, US representative Jeff Wiseman believes Australia is a good place to expand. “Australians have a reputation, deserved or not, for drinking!” he said. An unofficial Coyote Ugly set up in Townsville closed earlier this year amid speculation about legal action from founder Liliana Lovell. Since then, Wiseman has been in negotiations with several parties but is yet to finalise the deal. He is looking for franchisees to set up initially in Sydney or Melbourne before rolling out to the smaller Australian cities. A reality TV show based around the saloons is currently being shown in the US. “We expect that the show will be sold to Australian TV soon and this will help expansion,” says Wiseman.
There are now 10,000 Curves fitness clubs around the world. The 10,000th centre opened in Asquith, Sydney on August 28, 2006. Curves has a unique 30-minute fitness and weight loss program designed specifically for women.
“This milestone represents an important advancement in women’s wellness on a worldwide scale,” said Curves founder and CEO Gary Heavin. “With 10,000 clubs in 44 countries – including almost 300 in Australia – we’re impacting the health and longevity of more than 4 million women, who in turn are affecting a positive influence on their families.”
According to Yvonne Parsons, Director of Operations for Australia, New Zealand, South East Asia, South Africa, and Israel, there are still plenty of franchising opportunities and Curves are aiming to setup at least 400 clubs in Australia.
Curves International began franchising in 1995 and was named the world’s largest fitness franchise by the 2002 Guinness World Records.
MICHEL’S GOLDEN BEAN
It has just been announced, Michel’s Patisserie won the Equal Golden Bean roasters competition for their Espresso beating 200 rivals in a tightly fought out competition.
The competition, organised by Café Biz, was designed to find the top coffee artisan roaster by assessing their ability to roast beans. The win was no mean feat as Michel’s winning team were pitched against no less than 200 roasters and needed to impress a panel of thirty judges, who were selected from all corners of Australia.
According to the recently commissioned BIS Shrapnel survey, Michel’s Patisserie came top in a number of categories making it number one in the overall ratings. The categories included; convenient location, price, taste/strength, pleasantness of staff, knowing the person serving the customer, food offered and discount coupons and vouchers offered.
Tracey Hamilton, General Manager Marketing at Michel’s says, “Our commitment has always been to strive for quality and it’s very rewarding to have our efforts recognised. The industry we work in is such a competitive market and therefore so important to make sure levels of quality are maintained and always improved.”
BEDSHED GOES INTERNATIONAL
Bedshed has acquired seven Mattress Discounters stores in Queensland to become a truly national specialty bedding and bedroom furniture retailer.
Bedshed started as one store in Perth, Western Australia, in 1980. The business has subsequently expanded with franchises open across Western Australia, Victoria, and South Australia.
The franchise has a well-recognised purple turn down sheet logo, purple stores, and “No one’s better in the bedroom” slogan. They are now aggressively targeting the east coast and plan to expand from 35 stores to 80 over the next five years.
According to business development manager, James Wrathall, potential franchisees should be highly motivated with a progressive attitude and a strong customer service ethic. Previous retail experience is desirable but not essential.
Sales growth in the Bedshed stores is expected to reach double digits and is exceeding retail sales growth fi gures, fuelled by their successful strategic merchandising and marketing campaign.
VAN GO COFFEE
Van Go Coffee is a mobile cafe service.
Our mission is to deliver the total cafe experience everytime.
With our unique and stylish fitouts, our state of the art vans are the leaders in the mobile coffee and food catering industry. We believe we have proven this with our latest van design, from its stainless steal craftsmanship to its state of art equipment. Van Go mobile cafes are made to maximise your earning potential.
Newcastle based Action International business coach, Harry Raftos, has received the “Global Best Client Results” award for the second year in a row.
Raftos was selected from 900 business coaches in 23 countries because his clients in the Newcastle and Hunter Valley area achieved the best results in growing their businesses.
“The vision that I and my two partners have for our firm is to be the best business coaching centre in Australia and winning this award for the second year in a row is a real thrill. The entire focus of our firm is on helping business owners gain a great lifestyle from their businesses and this award recognises that we are achieving this goal,” said Raftos.
This year’s award was presented at a conference in Fiji. Raftos received the same award last year in New York.