Seven steps for building and maintaining a thriving online community post-COVID
While 2020 was undoubtedly challenging and, yes, ‘unprecedented’, the benefit of a crisis is that it forces us to innovate. And, for many small businesses, the ultimate COVID-19 silver lining has been the transition to online and the ability to extend their business’s reach.
Physical borders and foot traffic don’t define your audience anymore—you can build a thriving community with anyone, anywhere, thanks to the incredible reach and connective power of social media.
But before we get into the nitty-gritty of how to do this, it’s important to first understand how the coronavirus pandemic has affected consumer and community expectations of small business.