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HEALTH, FITNESS & BEAUTY FRANCHISES #3 RULES FOR THRIVING AND SURVIVING IN THE COVID NORMAL

The ongoing COVID-19 health crisis caused many of us to retreat to our cocoons. But as restrictions on social gatherings slowly begin to lift around the country, life is steadily returning to a new—highly sanitised—normal.

Health, fitness and beauty franchises which had been heavily impacted by lockdown laws are starting to see a resurgence of customers wanting to dust off the cobwebs and start looking and feeling good once again.

But visiting the gym, salon or hairdresser at the close of 2020 looks a whole lot different to what it did at the start of the year. Stricter hygiene and safety measures may be here to stay, and new technologies are changing the way service providers and their customers interact.

Service-sector franchises that not only accept the new order but lead the way in introducing these changes, will be the ones to flourish. These are the businesses that have embraced the first golden rule of surviving and thriving in the new COVID-normal: to meet this challenge (and in fact any challenge life throws your way) you must…

 

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