Home is the new oasis
Demand for home services is surging through the COVID-19 pandemic as Australians prioritise their home health. With the home continuing to be the place for work, study and play, we are seeing a change in spending habits while people continue to cocoon at home.
Demand for home improvement, renovation, gardening and pool servicing has increased with many businesses extending their offerings to meet the demand. Home service businesses have experienced exponential growth in the past few months, and Poolwerx is no different. In fact, we have once again proved the home service industry to be recession-resistant.
As a result of this home cocooning, we have seen an increase in pool use of the past few months with many clients upgrading their equipment. In June, our heater equipment sales increased by 295 per cent and filter sales by 117 per cent compared to last year. This is a strong indication that families are spending more time at home and investing in their backyard oasis.
Our DIY options are also in high demand for clients riding the reno wave, and we have been able to quickly extend our offering with new services, including home delivery and test and deliver. Our extended range of contact-free services is proving popular across all locations and an excellent example of the importance of business agility in the face of adversity.