Business Franchise Australia



Home is the new oasis


Demand for home services is surging through the COVID-19 pandemic as Australians prioritise their home health. With the home continuing to be the place for work, study and play, we are seeing a change in spending habits while people continue to cocoon at home.


Demand for home improvement, renovation, gardening and pool servicing has increased with many businesses extending their offerings to meet the demand. Home service businesses have experienced exponential growth in the past few months, and Poolwerx is no different. In fact, we have once again proved the home service industry to be recession-resistant.


As a result of this home cocooning, we have seen an increase in pool use of the past few months with many clients upgrading their equipment. In June, our heater equipment sales increased by 295 per cent and filter sales by 117 per cent compared to last year. This is a strong indication that families are spending more time at home and investing in their backyard oasis.


Our DIY options are also in high demand for clients riding the reno wave, and we have been able to quickly extend our offering with new services, including home delivery and test and deliver. Our extended range of contact-free services is proving popular across all locations and an excellent example of the importance of business agility in the face of adversity.




As CEO and Founder of Poolwerx, John O’Brien leads the largest global swimming pool service and retail company. O’Brien founded Poowlerx 30 years ago and has grown it into a multi-award winning system.

Poolwerx has twice been recognised as ‘Franchise System of the Year’ and Franchise Partners awarded ‘Best Multi-Unit Franchise’ three times by the Franchise Council of Australia. The brand is a permanent fixture in the ‘USA Top 500 Franchise List’ and has been awarded ‘Best Service Franchise’ in New Zealand. 

O’Brien is past Chair of the World Franchise Council and the ANZ Swimming Pool Retail Association, an inductee into the Franchise Council of Australia Hall of Fame and a founding member of the Australian Federal Government’s ACCC Franchise Advisory Council.

Poolwerx is the world’s largest global franchise pool service brand. Founded by Australian CEO and entrepreneur John O’Brien in 1992, Poolwerx has grown to nearly 600 service vehicles and 160 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams, repeat clients, limited competition, is secure in the growing home services sector and is a technology leader. Poolwerx also champions the importance of teaching lifesaving water skills through its annual community initiatives, Responsible Pool Person and Learn2Swim Week, in partnership with Kids Alive.