The toys and baby market in Australia is currently valued at around $1.4 billion, according to Statista, and expected to grow 30 percent by 2025. Like kids’ markets around the world, the sector is extremely competitive in Australia and New Zealand—especially because both parents and children can be very choosy about the brands they support.
The good news for franchises and small businesses in this sector is that with the right strategy, tactics and messaging, you can convince kids and their parents to spend their money with you.
Here are some top techniques to get you started.