The fitness industry is an ever-changing landscape, largely driven by consumers’ shifting demands for how they want to receive and experience fitness. Technology has encouraged tremendous adaptation in various industries and shaped a convenience economy that demands accessibility and greater consumer control. Fitness providers globally have been challenged to innovate their products to meet these emerging needs, stay ahead of trends and remain relevant to the consumer.
Innovation has occurred to evolve not only the product, but the systems and operations behind the delivery of those products. These developments provide efficiency to operators, allowing them more time to focus on enhancing the consumer experience.