Business Franchise Australia

TRUSTED GLOBALLY FOR OVER 30 YEARS IN FRANCHISING

HOW TECHNOLOGY IS CHANGING THE FITNESS INDUSTRY

The fitness industry is an ever-changing landscape, largely driven by consumers’ shifting demands for how they want to receive and experience fitness. Technology has encouraged tremendous adaptation in various industries and shaped a convenience economy that demands accessibility and greater consumer control. Fitness providers globally have been challenged to innovate their products to meet these emerging needs, stay ahead of trends and remain relevant to the consumer.

Innovation has occurred to evolve not only the product, but the systems and operations behind the delivery of those products. These developments provide efficiency to operators, allowing them more time to focus on enhancing the consumer experience.

 

 

Tim West began his career as a personal trainer. He launched his first business venture in the tech-fitness space in 2003. From there, he went on to be one of the first Jetts franchisees. He began 12RND Fitness after identifying a gap in the market for a form of fitness that was sports-oriented, in a group-fitness setting, focussing on skill-development for motivation; where physical transformations were an additional benefit to the enjoyment of the workout.

4 x world champion Australian Boxer, Danny Green became involved alongside Tim as co-founder to launch their first club in Brisbane, Australia in 2014, before commencing Franchise sales in 2016, and launching UBX Training, their international brand, in 2019.