Marketing vs. Advertising

Les Hall

What's the difference?

In the advertising and marketing world, there is a level of apprehension in regards to the trustworthtiness of marketing professionals. I think this stems from the fack that some marketing experts are inclined to make unsutstantiated promises in order to get a sale of a particular advertising package. They make promises as to how many leads will be generated and sales that will be made as a result of these leads.

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