Business Franchise Australia

TRUSTED GLOBALLY FOR OVER 30 YEARS IN FRANCHISING

ONLINE HELPS SQUEEZE THE BEST VALUE OUT OF YOUR MARKETING DOLLAR

There is no disputing that 2020 was, using the words of Her Majesty, Queen Elizabeth II, an annus horribilis. So how do we ensure that 2021 is a year of growth for your business? One important step is to pay extra attention to your marketing and deriving the very best value for every dollar spent.

A lot of businesses, when they went into lockdown, were already committed to marketing campaigns that were physical – billboards, print catalogues etc. Mediums that may have delivered great results in previous years, but were now rendered impotent as cars no longer travelled freeways and people just didn’t want anything in their letterbox.

What 2020 showed us is that when it comes to marketing, we need to consider a range of delivery platforms for any campaign that we promote. We need to be flexible, not only in the delivery platform but also in the messaging. In March last year, people didn’t want to hear from you as a business unless you were solving a problem for them and any marketing messaging that ignored the pandemic was judged harshly.

 

Tony Tran has been in the IT industry for the better part of the last decade, working across both small to medium enterprises and also to some of Australia’s largest retail brands. As a senior product manager, he has overseen the development of large enterprise web platforms that help maintain businesses with their operational excellence. He has been appointed the security officer at varying software development agencies to ensure the scalability, robustness and safeguarding of systems from third-party attackers. Specialising in web development, Tony has ensured businesses follow best practises across web security, analytics and marketing.

To discuss how Tony’s expertise can help take your business to new heights, contact:

03 9533 0028, tony@fcbs.com.au