Advice on improving and promoting the retail customer experience gets thrown around a lot these days, mainly because your customers can shop from anywhere. At a time, where sites like Amazon, eBay and ASOS are enabling people to purchase products with a tap of a button, traditional retailers need to step up their game and offer experiences that customers can’t get on their phone or online.
It’s important to remember that although retail may be struggling at the moment, it is alive and well, but it is evolving, and retailers must play on their strengths to ensure their customers keep coming back.