We all get inspired by the confidence that oozes out of a rockstar when we see them on stage or performing. We love it when we see an artist step into their own, and we get taken a journey with them throughout their show – their mastery over their voice, their certainty and commitment to the performance. We all love it when a performance is done well.
Look at the specific examples of Freddie Mercury, Gwen Stefani and Madonna, they are icons, and they have ‘it’ – being magnetism and confidence. Best of all, it’s this that helps them to cultivate raving fans who throw their money at them for their music, their concerts and their merchandise.
Here’s how we can emulate this in our marketing and create our own raving fan culture.