There’s been a bit surge in the last few years with people incorporating swearing into their marketing and their book titles, to name a few, there’s the “Subtle art of not giving a f#ck” by Mark Manson, “Go the F#ck to sleep” Adam Mansbach and “The life changing art of not giving a f#ck” by Sarah Knight. It does seem to be a growing trend.
The question we should be asking ourselves is: “Why is this being done and is it something I should emulate?”
The world of social media is noisy. It’s growing every day, and everyone is struggling to stand out, be seen and to be heard. Swearing in your marketing might seem like the logical conclusion to make, but it’s not always the right move.
Here are five things to consider before deciding to use swearing in your marketing: