Special Feature - Health, Fitness & Beauty Franchises - Issue 2#5

By Business Franchise Magazine

This article appeared in Issue 2#5 (July/August 2008) of Business Franchise Australia & New Zealand 


Attractive Franchises Guaranteed to Make You Feel Good!

Keeping in shape, healthy and well groomed can make someone feel beautiful, inside and out, radiating self-confidence and contentment.  Likewise, owning a customer-focused franchise that helps to promote a sense of well-being and happiness can be just as rewarding, not to mention lucrative!

The health, fitness and beauty industry covers an enormous choice of businesses, ranging from gyms and weight-loss centres, to hairdressers and beauty therapists.  Here is just a selection of the many and varied franchised businesses which are as appealing to franchisees as they are to customers.

Beauty on the Go is a mobile service offering beauty salon services to the time-poor and house-bound.  Beauty services such as waxing, manicures and pedicures, facial and body treatments, and tanning are provided by qualified therapists to your home or even the workplace, offering services beyond 5.00pm and on weekends.

Franchisees are able to concentrate on what they do best, while the corporate office supports them with a centralised call centre, administration and clever marketing strategies.  Suitable franchisees should be qualified beauty therapists looking for an exciting change.

Brazilian Beauty is a Brisbane beauty salon offering personal-care services such as Brazilian bikini waxing, pedicures, massage therapy, manicures, facial skin care and spray tanning.  Brazilian Beauty franchisees come from a wide variety of career backgrounds, with a passion for beauty and business.

Prior beauty experience is not necessary.  Brazilian Beauty offers ongoing business coaching and analysis, award winning advertising, store designs and fit-outs as well as state-of-the-art industry systems, policies and procedures.  Franchisees just need to add their own enthusiasm and dedication.

Brazilian Butterfly is dedicated to providing a total body care experience.  Services including Brazilian waxing, the latest hair removal technology, spray tan application and skin care.  All treatments are performed by qualified specialists, offering customers a friendly and relaxed environment.

Offering prospective franchisees an amazing opportunity to share in its success, Brazilian Butterfly offers marketing campaigns, a corporate image and high quality products and services.  Currently looking for passionate and committed franchisees to join the family, Brazilian Butterfly is particularly interested in Victorian and Queensland sites.

Contours is a welcoming gym helping busy women to include an exercise regime as part of their lifestyle.  An innovative 29 minute workout combines the latest weight bearing equipment with a cardio workout.  Friendly motivated fitness trainers are there to help members improve their fitness, increase energy levels and shed some kilos.  Currently supporting more than 400 franchisees in nine countries, Contours is opening a new studio every two days, somewhere in the world.

As a Contours franchisee, helping others can be financially rewarding.  Contours are looking for passionate, hard working individuals who are interested in being their own boss, as well as helping women change their lives for the better.  Benefits include comprehensive training, market analysis, studio design, and sales and marketing support.

Ella Baché is Australia’s only national skincare franchise.  Recently recognised as the 16th Fastest Growing Franchise in Australia 2007 by BRW Magazine, Ella Baché is a leader in skincare products and education in Australia.  With some existing Australian franchises currently for sale, Ella Bache is also set to launch franchising in New Zealand.

Salon owners have emerged from all walks of life; from retail positions, graduates, business people from non-beauty industries and many salon clients who have dreamed of running their own small businesses.  Ella Baché rewards salon owners with generous incentive offers such as the opportunity to receive cash rewards, training and trips away.

The success of Essential Beauty’s success is largely due to adapting to changing market conditions and therefore being innovative with its products and services.  Initially providing traditional beauty services such as nails and waxing, it has increased its clientele to include other beauty services such as permanent make-up and body piercing.

Established in Adelaide in 1990, the family-owned business began franchising in 2000.  With almost 30 stores currently throughout Australia, there are several Essential Beauty sites available for interested franchisees.

The first Fernwood Women's Health Club was established in central Victoria in 1989 after identifying a need for women to have their own special space to enjoy regular exercise in a relaxed environment.  Celebrating its 75th club in 2007, Fernwood has become synonymous with Australian women's health and fitness with clubs all over the country.

With varied backgrounds, most Fernwood franchisees had no previous experience in the fitness industry.  Many couple franchisees are husband and wife teams, but male operators work behind the scenes.  Initial training and continuous support is available for franchisees and their staff.

Hair Machine is certainly living up to its mission statement:  ‘State of The Art, Award Winning Hairdressing’.  In fact, it has enjoyed the accolade of Australian Salon of the Year for the past 12 years, as voted by the International Hairstylists Society.

Franchisees must demonstrate a passion for Hair Machine’s reputation of excellence and established market positioning, and have the commitment and persistence to achieve the required performance benchmarks in every aspect of their salon’s operation.

Hairdressers on the Move promise 100% attention for busy women to take the opportunity of having their hair styled on time and in the comfort of their own home, by a qualified senior hair stylist.

As a leader in Australia’s mobile hairdressing, Hairdressers on the Move offer an attractive package to franchisees, as well as the convenience of working suitable hours.  Currently selling exclusive territories, the cost of a Hairdressers on the Move franchise includes colour formulas, stock, training, marketing, backup and support.

Hairhouse Warehouse is both a retail and service business, offering hair and beauty products, hair salon amenities, a nail bar, body piercing, waxing, spray tanning and more.  Franchisees enjoy national advertising exposure across broad mediums and receive ongoing support in generating awareness and sales at a local level.

With a simple turn key operation, Hairhouse Warehouse stores just keep on multiplying.  Recently opening their 102nd store, they aim to be the largest privately owned hair and beauty retailer in Australia.  With 16 years of experience, Hairhouse Warehouse believes it has ironed out the creases and developed a proven operating system and is looking for passionate and devoted individuals to become franchisees.

Healthy Inspirations has identified a gap in the weight-loss market to cater for the needs of women who wish to become healthier, but are not being satisfied by the traditional methods available in their local communities.

With centres across Australia and New Zealand, most reach break even with less than 200 members.  Franchisees enjoy a complete business system that includes centre design, recruiting, on-site training school and in-centre training programs, local area marketing, e-marketing, individual website, program and management assistance.

Launched in 2007, Jetts Fitness is an express fitness operator.  Members enjoy the freedom to access facilities 24 hours a day, seven days a week and Jetts aims to have over 20 franchises operating within Australia by the end of this year.

24/7 access is also offered to franchisees who are not required to give up their days jobs.  The internet allows owners the ability to monitor their sales, KPIs, membership breakdowns and access video footage of their club from anywhere in the world, making Jetts a true absentee business opportunity.

The philosophy at Just Cuts is simply four words:  quality, convenience, value … guaranteed.  With franchisees across Australia and New Zealand, Just Cuts is keen to further expand on its 170+ salons.  Franchisees are not required to be hairdressers, but should be motivated, committed, capable and genuinely interested in people.

Just Cuts offers franchisees the choice of two options:  a turn-key package where basically everything is taken care of by the franchisor; or a more ‘hands on’ approach, which allows for on-the-job training.

Maestro Hairdressing believes its success is due to its commitment to education.  Maestro stylists and colourists are highly trained, motivated and creative specialists that work with the natural texture and fall of their customers’ hair.

Maestro helps franchisees run their business from the back end – what they call the ‘boring stuff’ that takes away precious time - leaving franchisees to do what they love best – styling hair or managing the salon.  Maestro is looking for franchisees that are truly committed and focused, and willing to maintain high standards.

Metro Modelling Academy is passionate about the success of others.  It provides a comprehensive range of training courses for a wide range of students, involving innovative grooming, deportment and modelling. From juniors to teenagers through to adults, Metro has a course to suit everyone.

Metro is offering prospective franchisees a turn-key business opportunity, which includes site selection, lease negotiation, complete fit-out including studio set up, training, advertising and promotions, and ongoing support.  There are several new sites available in Victoria, NSW and WA, with plans to expand into QLD, SA, NT and overseas.

Planet Beach Tanning Spa is a ‘feel good, look good’ business offering the ultimate tanning and spa experience.  Planet Beach believes indoor tanning, whether UV or spray, is a growth industry providing social needs to people from all walks of life.  Planet Beach Tanning Spas are staffed with educated, certified tanning consultants.

Offering a proven operating system that has been duplicated in 30 US States, three Canadian Provinces and Australia, Planet Beach has international buying power.  This allows franchisees to buy equipment and retail products far below wholesale prices.  Comprehensive training and 24/7 online support is provided for all franchisees, managers and sales staff.

Preggi Bellies is a training program designed by physiotherapists, especially for women during pregnancy.  It consists of a one hour long exercise class, set to the latest music.  The Preggi Bellies program also offers effective total body re-shaping after childbirth using step, weights and exercise balls.

Designed for all levels of fitness, classes are run in aerobic rooms of local fitness centres, at varying locations with sessions arranged at convenient times to suit both working women and at-home mums.  Preggi Bellies runs classes in Melbourne, Sydney, Brisbane, New Zealand and South Africa, and is receptive to enquiries from people interested in becoming franchisees.

Price Attack has been an Australian leader in the retail salon industry for 21 years.  With 129 salons nation-wide and counting, Price Attack is also one of Australia’s largest.  Presenting a massive range of quality hair care brands and products, together with expert and friendly advice, Price Attack is equally attractive to franchisees.

Offering comprehensive training, a competitive purchasing advantage and marketing resources, Price Attack offers franchisees a great opportunity to become a successful part of one of the most dynamic, exciting and profitable industries in Australia.  Franchisees are assisted and guided toward success by experts who know the business inside-out.

Starshots Glamour Photography aspires to create unique images to express a person’s individuality.  A team of make-up artists, hairstylists and photographers make each client feel gorgeous, while creating an atmosphere that is inspiring, exciting and fun.

Interested parties must meet certain business criteria to become eligible for a Starshots Glamour franchise.  While photographic skills are not necessary, a background in sales and retailing is desirable.  Full training and ongoing assistance is provided, as is site selection, leasing and studio fit-outs.

Step into Life is a national business with 112 franchises specialising in group outdoor personal training.  Services are provided by qualified personal trainers to people of all ages and fitness levels in a fun, social and non-threatening environment.  Step into Life has over 14 years of outdoor group personal training experience and is the industry expert in its field.

The ideal Step into Life franchise owner is a person with a vibrant personality, and excellent people and communication skills. The franchise package provides comprehensive training and support; a proven system; all the equipment and launch advertising and software to manage the business.  Their business motto is “Your success is our success.”  If franchisees don’t have a fitness qualification, Step into Life will help with certification.  Step into Life are also very excited about launching their brand in New Zealand in June 2008.

Struddys Sports is a dynamic retailing franchise group that markets a comprehensive range of their own imported brand as well as all major brands of sporting goods and sportswear.  Struddys currently has 12 stores throughout Australia, each catering to not only the retail market, but also to the huge school and club market.  

Each Struddys store is run by a local franchisee that caters for the specific needs in their particular area.  Launching a new and aggressive expansion program, Struddys has a number of new potential stores available for enthusiastic individuals who have a passion for sport and are customer-focused, looking for an exciting and rewarding business opportunity.

SureSlim Australia specialises in medically and scientifically researched weight-loss and wellness programs.  The international business promotes healthy eating and a balanced lifestyle through its 150 clinics worldwide.  Incorporating a holistic lifestyle approach, SureSlim has been designed to correct metabolism and hormonal imbalances.

A SureSlim franchise can provide both job satisfaction and a good income.  Suitable franchisees should possess a passion to help people make positive lifestyle changes.  SureSlim provide a training program prior to opening, site location and setting-up assistance, ongoing support, regional franchise meetings, national advertising and more. 

TechnoTan’s UV-free spray on tan is made using a range of botanical herb extracts which produce an all over bronzed colour in less than 10 minutes.  Offering various options for potential business owners, there is the opportunity to either set up a spray on tanning business as a salon, at home, or as a mobile TechnoTan Technician.

TechnoTan comes as a complete turn-key package.  Established in Australia, the revolutionary spray on tan system, training and support structures have spread rapidly across the globe throughout the US, all across Europe, the UK, and New Zealand.

The Ultrawave Advanced Wellness System is an effective, fast, affordable and convenient massage therapy designed to reduce stress, ease pain and improve overall well-being.  Treatments only take ten minutes, but provide similar benefits to a one-hour massage.

Ultrawave units can be installed into established businesses, as a cost-effective tool to boost revenue without increasing staff.  Keen to secure State and area business partners across Australia and New Zealand, Ultrawave is also granting a limited number of exclusive distribution rights.

Vision Personal Training is a one-on-one specialist training service.  Created initially for disillusioned individuals whose gym memberships lacked personal attention, Vision sets realistic goals and tailors specific programs to suit all individuals.

Established in Sydney in 1999 and franchising since 2004, there are now several studios throughout NSW and one in QLD.  Realising its business succeeds only to the extent of its franchisees, Vision provides initial training and ongoing support, the strength of buying power, consistent product quality, and proven systems of operations.

Workout World is the fastest growing fitness equipment chain in Australia.  It covers all three markets of home, corporate and commercial equipment, such as weight benches, exercise bikes, boxing equipment, treadmills and home fitness studios.  It has been a well known and trusted name in the fitness industry for over 25 years.

Franchising since 2003, there are currently 35 Workout World stores across the nation.  Supporting its franchisees, Workout World provides a high level of training and technical support, as well as continuous marketing and promotional material.  Logistics, marketing, operations, finance and sales functions are centrally managed by Australian owned fitness equipment wholesaler and importer, Avanti Fitness.

Here are just some of the takeaway food franchises that also consider themselves healthy:

  • Crust Gourmet Pizza Bar - 6 pizzas carry the Heart Foundation Tick of approval.
  • Grill’d – promises to deliver delicious, healthy super-lean burgers.
  • Healthy Habits - a collection of 28 gourmet sandwich bars across Australia.
  • MYO - the ‘Make Your Own’ sandwich, salad and coffee bar franchise.
  • Souvlakihut – fresh, tasty and healthy authentic Greek cuisine.
  • SumoSalad - satisfying appetites without turning anyone into a Sumo!
  • Trios - healthy sandwich franchise making life fresh and tasty.