Special Feature – Pet Products & Services – Issue 3#3


This article appeared in Issue 3#3 (March/April 2009) of Business Franchise Australia & New Zealand


Australians place enormous emotional value on the relationships with their pets.  Not only do they provide many social and health benefits to Australians, pets also contribute greatly to our economy.

The Petcare Information and Advisory Service cite that pet care is one of Australia’s largest industries, contributing some $4.62 billion to the Australian economy and employing 44,700 people.

Whether it’s operating a shopfront business, a mobile unit or working from home, the following pet-related businesses are currently searching for people interested in running their very own lucrative franchise.

Aussie Pooch Mobile offers franchisees a complete change of lifestyle.  Operators do more than hydro bathing; they interact with customers, and provide additional services such as grooming and trimming, retail products and friendly helpful advice.

For a flexible lifestyle and rewarding career, Aussie Pooch offers low entry costs, minimum overheads and immediate brand recognition.  Strong teamwork, leadership, proven systems, a great product and committed support help ensure business success. Ideal for dog lovers with an entrepreneurial spirit who are seeking a flexible lifestyle, Aussie Pooch presents a rewarding career.

Bark Busters prides itself on being a leader of the pack in solving dog behaviour issues, dog obedience and puppy training.  Founded in 1989 by Sylvia and Danny Wilson in Wollongong, Australia, Bark Busters is a successful, international company with a proprietary holistic and humane dog training system.

New franchisees are taught the secrets to dog behaviour and training and share this information with dog owners at their homes.  There are 270 franchisees worldwide, currently operating in Australia, New Zealand, the USA, the UK, Canada, Israel, Taiwan, Japan, France and Belgium.

Catmax Clearnet is the perfect solution for cats that love playing outdoors but are not always safe from danger or kind to the environment.  Clearnet enclosures are ideal for patios, balconies or backyards and are custom-designed to suit tastes, available space and budgets.  A range of freestanding, easy-to-move Caboodle enclosures are also available. 

Successful Catmax franchisees are fun, team players and hard working people, have an easy manner, a background in handyman/construction and problem solving, love talking to people and advising them on what solutions they can provide.

The Flea-Stoppers Doggy Wash success is largely based on the friendly, professional image it portrays.  Established in WA in 1993, this mobile dog wash and pet shop facility services all of Australia, and most operators work between Tuesdays and Saturdays.

New and existing franchises are now available, as well as some master franchise opportunities.  Flea-Stoppers has 50 franchisees, three full time support staff and performs over 170,000 dog washes a year, turning over in excess of $2 million.

Dogtech is one of Australia’s most successful in-home dog training companies.  Using motivational reward-based training devised by Managing Director John Richardson, it is a more gentle method, earning John the alias ‘The Dog Whisperer’.

Specialising in all dog and puppy behaviour problems, franchisees teach dog owners this intelligent method of communicating with their pet.  With limited franchises available throughout Australia, benefits include low entry costs and a great return potential.

Don’t Fret Pet! was established in 1993, allowing dog owners to go on holiday, while their dog stays in the home of a carefully screened minder.  As Australia’s original provider of this service, it offers dog owners a wonderful, caring dog accommodation alternative.  It also provides a home care service.

Franchisees should love dogs and talking to their owners, and thrive on the challenges and rewards associated with running their own business.  Choosing their own hours, franchisees work from home, and arrange for dogs to be minded in the homes of their own team of wonderful, dog-loving minders.  

Hydro Dog is a rapidly growing Australian business with 150 franchisees, but is desperate for more to keep up with customer demands.  Training managers initially take prospective franchisees out on the field, to help determine if the business suits them.

The intensive training program covers equipment operation of the mobile salon, ongoing maintenance and grooming procedures.  Hydro Dog offers a centralised customer answering service, exclusive territories and national advertising.

Jim’s Dog Wash was launched as an extension to the Jim’s Mowing Division.  New franchisees are required to help develop Jim’s Dog Wash to its full potential.  As Jim’s has a high demand and not enough franchisees to be able to service clients, they are currently offering a $1,200 per week work guarantee.

New franchisees can be up and running inside a month with the two week training program and the “business in a box”.  Regional franchisors provide local training and support for franchisees, and are responsible for advertising, marketing and the general growth and development of the business in the region.  Regional franchisor opportunities are also available.

Lonely Pets Club is a pet sitting, dog walking and cat minding service operating all over Melbourne.  When clients go away on holiday, franchisees care for their pets in the comfort of their own environment.  Looking after all types of pets, franchisees are also available to water clients’ plants (when water restrictions permit), collect their mail and security check their houses.

A centralised bookings office handles all bookings and details, allocating them to each franchisee.  There is no need for franchisees to start their business from scratch, as there are established clients in every Melbourne territory.

MetroDogs is the world’s first self-serve dog wash franchise that is modernising the dog washing industry in Australia, New Zealand, the UK and Europe.  Similar to popular car washing facilities, MetroDogs is a simple to use coin operated washing machine, for pet owners to personally wash their dogs.

With low entry fee and equipment costs, MetroDogs is an affordable franchise with minimal maintenance requirements. Franchisees can conduct their business in a stand alone shopfront or as an additional service within existing businesses such as vets, boarding kennels, pet stores, car washes and service stations.  MetroDogs has recently added dog grooming as an extra option to the franchise offering.

Pampered Pup caters for the pup or feline who wants to stay clean and cool in summer and warm in winter.  Operators lovingly prepare an extra long warm bath with a nature-friendly shampoo and play with the animals afterwards, before giving them their special treat.

Currently looking for franchisees Australia-wide, Pampered Pup offers super-sized areas (approx 20,000 homes), low overheads and a high income.  Franchisees can easily increase their business by operating more than one trailer.  A Pampered Pup franchise is priced from $27,500 with a flat monthly fee.  If you want to enjoy every day at work while making a good financial decision for the future, Pampered Pup would love to hear from you.

Personalised Pet provides personalised embroidered dog and cat collars and leads, soft harnesses and diamante collars, all in a wide choice of colours and sizes.  Machine embroidered with pet’s name and owner’s contact number, all products are heavy duty, water-friendly and machine-washable.  Customers include the general public, vets, pet shops, dog washes and the internet.  This business opportunity offers flexible working hours, fantastic support and low start-up costs.

Established in 2005, the company has grown rapidly and the owners are now franchising throughout Australia, to meet the demand for their appealing products.  Franchisees should be ambitious and enthusiastic.  At around $45,000, this turn-key business includes the franchise fee, equipment, all start-up stock, pod trailer, signing-writing, advertising – absolutely everything to build and operate this friendly professional service.

Pet Cafe is a revolutionary concept, offering a pet shop with no pets for sale!  Franchising for 11 years with the same number of franchises, the emphasis of the business is very much on pet nutrition.  A genuine love for animals has inspired Pet Cafe to develop, in conjunction with experts, their exclusive brand of meats and minces.

Catering for all those who wouldn’t be without their furry, feathered or finned best friends, this group of independently owned stores are located within Queensland and are expanding across Australia.  Potential franchisees should have retail experience and an interest in the pet industry.

Pet Goods Direct is 100% Australian owned with 20 years experience in the industry.  Stocking over 2,000 pet-related lines including premium pet food, health and veterinary products and accessories, Pet Goods Direct is a one-stop shop.

With a growing chain of 24 contemporary warehouse style Pet Superstores, outlets are located in Homemaker Centres across Australia.  Offering a comprehensive training program for franchisees covering all aspects of running a modern pet store, individuals do not need extensive retail experience.

Pet Mobile is an Australian pet grooming franchise offering a wide range of professional grooming direct to the customer, from a simple wash and dry to a complicated clip on a rare breed.  Not striving to be the biggest franchise system, Pet Mobile is quietly achieving its aim to have the best group of franchise owners serving the best pet-owning clients.

Franchisees tend to be more mature and experienced than is typical, and are used to dealing with discriminating customers who demand the best.  Currently serving customers in the ACT, NSW, SA, QLD & VIC, Pet Mobile would love to hear from quality-conscious individuals with an abiding love for animals, and a desire to run their own business.

Pets Pantry is a one-stop shop for all pet supplies, which are personally delivered to customers within Melbourne and sent Australia-wide.  Specialising in superior pet care and nutrition, they stock all the best brands in pet food, natural tea tree shampoos and conditioners, skin care, dietary supplements; as well as toys, scratching posts and ‘after dog’ lawn care.

Currently focusing on VIC and NSW, Pets Pantry is seeking potential franchisees who would like to take advantage of a home-based business with distinct lifestyle advantages and flexible working hours.  Pets Pantry support includes initial and ongoing training, marketing and TAFE Certificate in Small Business Management.

Pets Paradise has opened more than 100 stores across Australia since 1979, making it an Australian leader in pet retail.  Franchisees tap into this huge and ever-growing market and enjoy immediate corporate recognition.  All stores are located in major shopping centres, giving unrivalled positioning and ongoing numbers of visitors.

Previous experience with animals is not necessary, as a full training program and site, setup and legal assistance is provided.  Initial training comprises products, retail systems, customer service, animal care and much more, giving franchisees all the tools and knowledge they require to successfully run their own business.

Pets ‘R’ Fun is a newly established business with five stores operating in NSW and VIC, and growing rapidly.  Selling a wide variety of pets, pet products and accessories, this franchise aims to meet the tastes of the modern customer.

This boutique brand offers pet lovers a unique and enjoyable business opportunity.  Looking for new franchisees across the whole of Australia, interested individuals should have a genuine love of animals, and a desire to match up the right pet with the right customer.

Petwise is perhaps like no other pet store you have seen before, with an 800sqm site and 8,000+ different products and services for pets.  Established in 2003, Petwise is looking for ambitious business minded people with good skills to become franchisees, initially for expansion in QLD and NSW, but ultimately across Australia.

This franchise is offering up to three months’ training with income provided, plus one week induction for all initial staff.  Their comprehensive systems and pet knowledge training means franchisees not be vets, but should be able to confidently manage a retail sales team to achieve the best results.

The Woofer Washer franchise is looking for individuals with a good work ethic, a love of dogs and the outdoors, and a desire to succeed in their business without being completely alone or spending hundreds of thousands of dollars.

The reasonable purchase fee includes a fully equipped trailer, pre-designated area, initial and ongoing training and support, buying group power, and advertising.  Franchises are currently available in Western and Northern Victoria, to supply all facets of grooming to country dogs in country towns.