Good business practice defines management as the art of ‘getting things done through other people’. This is absolutely true in well-run, complex organisations. But it is equally true in the most simple of business relationships – that of a franchisor and its franchisees.
The essence of franchise management is that the franchisor (or parent organisation) refines and packages its proven operating systems, together with its brand profile, into a business system. This they make available to other people (who buy their franchise) who then simply follow the procedures and systems to maximise their chances of success.