Top Reasons to Start a Home Improvement Franchise


There’s always something that needs improving, fixing or renovating around the house. And it’s often easier to call in the professionals to complete the work. If you like home improvement, landscaping or interior decorating, a home improvement franchise might be the right fit for you.


The home improvement market is enormous – its market size in Australia is around 1 billion dollars and is made up of over 8000 businesses. The industry consists of franchised businesses that provide a range of handyman and trade services to households and businesses.


There’s no doubt we’re living in unprecedented and uncertain times, but that also means new opportunities will emerge. For individuals with entrepreneurial goals, here are five reasons why investing in a home service franchise just makes sense.





#1 You can secure your financial independence


With more and more people out of work, life is unquestionably different. The COVID-19 lockdown has encouraged many people to take stock and think about their careers, and now more than ever is the time to take control and start working for yourself. Owning your own essential business in an industry like the home service space is a way to establish your future and financial independence.


The home services franchise industry is forecast to maintain robust revenue growth over the next five years. Newly announced government grants and overall construction activity, are forecast to provide a reliable platform for industry expansion. Households are anticipated to increasingly outsource labour-intensive home services tasks, while the number of households is forecast to continue expanding over the period.


#2 You can find flexibility and a work-life balance


Work-life balance doesn’t mean the same thing for everyone. To some, it means spending more time with your family, and to others, it means not working on your weekends. Many home services franchise businesses offer greater flexibility to choose your work hours and workdays.


Franchise systems like Bathroom Werx will provide you with an infrastructure ready to run your business the minute you finish your training, leaving you free to concentrate on your customers and not burdened with administrative tasks.


#3 You can pursue your passion


Many business owners say the hours they invest in growing their business doesn’t feel like work because they love what they are doing.


There are a wide variety of opportunities to suit potential franchisee’s different interests and styles, from gardening and landscaping services, window washing to painting and plastering services; there is a home service franchise to suit just about every interest.


#4 Homeowners find it easier to call in the professionals


Lack of skills isn’t the only reason homeowners have grown dependent on professional service providers. Home services experts save homeowners time and ensure the job will be done right the first time.


As homes age, they require ongoing upkeep. Whether the homeowner is a retiree or a parent busy with children, it’s beneficial to have professional help. That’s why home services franchise business owners continue to be busy. Homeowners rely on franchises like Jim’s Pool Care to care for their pool or spa, Deckseal and Spray Pave Australia to upgrade or restore outdoor areas, Magnetite or LuxaFlex Window Solutions to update windows and SuperGreen Solutions to install solar panels and other energy-efficient products for the home.


#5 Buying a franchise can be a viable alternative to starting your own business from scratch


The financial resources need to start and grow a business from scratch can be significant. Buying into a franchise provides an opportunity to follow your passion and be independent but with the support and benefits of a big business network.


Franchise organisations offer potential franchisees a structure for launching, operating and growing a business. In most cases, franchisors will provide comprehensive operations manuals and training programs for their franchise owners that cover marketing, operations, accounting, technology and other areas that are specific to the particular business model.


These procedures and efficiencies are designed to enable franchise owners to spend less time and effort burdened with administrative tasks and more time making money.


No matter what kind of business you start, your start-up costs are almost certainly going to be your primary concern. Brick-and-mortar franchises carry a more significant initial investment that most mobile franchise offerings. Thermawood Retro-Fit Double Glazing System, Bathroom Werx and Magnetite all offer a low investment cost under $50,000.







The home is one of the most valuable assets for families, and by helping to maintain and improve their homes as a home services franchisee, you will be investing in your future and your customers’. The demand for home services industry is strong and will continue to be. It’s a market with consistent need. If you think a home improvement franchise might be the right fit for you check out our A-Z Franchise Directory for current franchise opportunities available now.