There’s no denying that bricks and mortar retail are going through hard times, there’s also no denying that in many instances the retailer has been the instrument of their own demise.
To a large extent, the retail experience has become boring. There’s no theatre, no experience, no point-of-difference. Perceived value is only achieved by discounting, and service is minimal and disconnected. I, like many others, think “Why would I bother to visit shops when online is so easy?”
It is time retailers turned back the clock and became “Trade Masters” – elite practitioners who have mastered and deployed every element of successful retailing. Trade Masters who spend time teaching their skills to new practitioners and Trade Masters who explore new ideas and implement change.