Turning Customers into Raving Fans

There’s nothing much that beats going to the footy at the packed Melbourne Cricket Ground and yelling yourself hoarse as you celebrate each spectacular mark and miracle goal. Footy fans everywhere are on their feet, waving their banners and fist-pumping. Which raises the very issue when running a franchise business: how do I get customers to become raving fans?

The answer is this: Your business will only be very successful and thrive when there are more and more delighted customers beating down your doors. That will only happen if you and your team become obsessively customer-centric.