Consultants need to have a defined purpose if they are to benefit you. They should be an investment in your business to improve it and generate a few times their costs. If you think of using a consultant as an expense, you have the wrong approach. Think of it as an investment to generate a good return for your dollar, and then you are heading in the right direction.
Many of the big names of the franchise industry, in their semi-retirement, hang out the shingle to offer their services to anyone who believes their story and also become a ‘consultant’. Interesting how their views on consultants can change!
Whether you are a franchisor or a franchisee, the offer of a ‘let me make it right for you’ solution can be either an effective fix or an expensive exercise for your business.