Franchisors who embark on franchising have to monitor and handle the impact of social media on their brands on a daily basis as a brand can be destroyed overnight. Facebook is a useful tool but it can be very damaging to any brand and something can go up overnight which has major impact. How do you deal with it?
TRUSTED GLOBALLY FOR OVER 30 YEARS IN FRANCHISING
WHILE YOU ARE SLEEPING YOUR BRAND COULD BE DESTROYED
Stewart Germann founded Stewart Germann Law Office (SGL) in 1993 as a boutique law firm at Auckland, New Zealand, specialising in franchising, licensing and business law. Stewart has over 40 years’ experience in franchising law and acts for franchisors in New Zealand, Australia, USA and the UK. SGL also act for franchisees and provides legal advice. Stewart has spoken at franchising conferences in New Zealand, Australia, Italy, South Korea and USA and he was on the Board of the Supplier Forum of the International Franchise Association (“IFA”) for 6 years until March 2007. Email: stewart@germann.co.nz | Web: www.germann.co.nz