Business Franchise Australia

WHY INNOVATION AND TECHNOLOGY MATTER WHEN CHOOSING A FRANCHISE OPPORTUNITY

You could be excused for thinking that innovation and new technology pose a threat to franchising. After all, aren’t franchises losing customers to e-commerce, on-demand services, automation, robotics, online services and all the other new technology that is disrupting traditional businesses?

On the contrary, smart franchisors are turning that situation around and latching on to new technologies like kids in a candy shop. But what does that mean for franchisees?

 

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