Business Franchise Australia

TRUSTED GLOBALLY FOR OVER 30 YEARS IN FRANCHISING

WHY INNOVATION AND TECHNOLOGY MATTER WHEN CHOOSING A FRANCHISE OPPORTUNITY

You could be excused for thinking that innovation and new technology pose a threat to franchising. After all, aren’t franchises losing customers to e-commerce, on-demand services, automation, robotics, online services and all the other new technology that is disrupting traditional businesses?

On the contrary, smart franchisors are turning that situation around and latching on to new technologies like kids in a candy shop. But what does that mean for franchisees?

 

Robin La Pere is a franchise consultant with more than 20 years’ experience as a franchise manager, CEO and owner as well as a consultant, coach and speaker on franchising. Based in Auckland, New Zealand, he works with clients throughout Australasia and internationally. He is a specialist in business model development, strategic planning, process improvement, innovation and franchise recruitment marketing.