Whilst the world has changed forever, some changes which we have been forced to make across the fitness industry will be for the better in the long run. I’m a firm believer that the fitness industry has a very exciting future, especially once COVID eases. In hindsight, we will look back at the incredible new innovations and upgrades we have made to our products and services and really appreciate this heavy-handed opportunity we had been served due to this global pandemic!

Now is a great time for switched-on, entrepreneurial-minded individuals to capitalise on what could be the best opportunities the fitness industry has to offer. Whilst these are really difficult times, we—the insiders and operators—are very optimistic about new opportunities that exist. I mean, really, the current situation cannot and will not last forever. And people will, and have, already begun to get back to their ‘as normal as can be’ lives.