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Your Email Pitch to the Local Reporter

Your Email Pitch to the Local Reporter

In the last issue, the focus was on how to write a press release, but it only touched briefly on how to write an email pitch. I explained that often an email pitch is all that you need to get your story accepted by a reporter. Today, we’ll focus on the pitch in more detail because it’s a vital element in the process.

Lots of great ideas never make it into the news. There are different reasons for this, but a common one is that reporters never see them.