Buying into a franchise brand is only half the job

Buying into a franchise brand is only half the job

While working from home during the pandemic many corporate managers and C-Suite leaders have revalued their lifestyle, measuring up the pros and cons of commuting, office politics and working for someone else, versus having their own business and seeing more of their...
WHILE YOU ARE SLEEPING YOUR BRAND COULD BE DESTROYED

WHILE YOU ARE SLEEPING YOUR BRAND COULD BE DESTROYED

Franchisors who embark on franchising have to monitor and handle the impact of social media on their brands on a daily basis as a brand can be destroyed overnight.  Facebook is a useful tool but it can be very damaging to any brand and something can go up overnight...