Franchisors who embark on franchising have to monitor and handle the impact of social media on their brands on a daily basis as a brand can be destroyed overnight. Facebook is a useful tool but it can be very damaging to any brand and something can go up overnight which has major impact. How do… Continue reading WHILE YOU ARE SLEEPING YOUR BRAND COULD BE DESTROYED
In the times where COVID-19 is having a strong influence on what we do, more and more mobile franchises are coming onto the market.
…the 8 most expensive words in the English language. The 8 most expensive words in the English language are said to be: “because it has always been done that way”! This can have 2 reasons: New management who know no different, and stick to what they are told. Established management and a reluctance… Continue reading “Because it has always been done that way”
Franchising as a method of marketing goods and services is exciting and there are many business opportunities available. It is essential for any prospective franchisee to look carefully at a business opportunity which involves carrying out due diligence. Purchasing a new Franchise system and being one of the first six franchisees is often exciting, however,… Continue reading ENSURE YOUR FRANCHISE PURCHASE IS AFFORDABLE
Whether you are in the health and fitness industry or another sector, the fitness of your business is critical to success. Is your business a lean, mean fighting machine? Or is it moribund, carrying inherited weight that is the result of years of operational history? Big companies struggle to make the quick strategic changes that… Continue reading A FITNESS PROGRAM FOR YOUR BUSINESS