How to prepare for ‘justified trust’ New tax regulations will require large Australian businesses to become more transparent than ever when it comes to tax. Australian franchisors will also be affected by these changes. The Australian Taxation Office (ATO) is looking to give the Australian public increased confidence in the corporate tax system. Consequently, the… Continue reading How to prepare for ‘justified trust’
The Centrality of Culture At Culture Works we have more than 10 years’ experience working with companies and individuals to facilitate their understanding of the cultural aspects of doing business, both at home and abroad. We assist in improving intercultural communication, developing intercultural competence, depersonalising the frustration of cultural differences, fostering, maintaining and deepening relationships… Continue reading The Centrality of Culture
2017 marketing trends to keep SMEs ahead of the pack Marketing is an everchanging practice, where adaptation and development can either make or break a business. Understanding and implementing current marketing trends is crucial to success, as it allows business owners to stay at the top of their respective industry and ensures objectives are achieved.… Continue reading 2017 marketing trends to keep SMEs ahead of the pack
Utilising the latest technology to reduce franchise overheads Whilst the franchising industry in Australia has seen steady growth over the past few years, franchisees are nonetheless being constantly impacted by ever rising costs such as high wages with weekend penalty rates and escalating lease fees. Now, more than ever, franchisors and franchisees need to work… Continue reading Utilising the latest technology to reduce franchise overheads
Failing to Plan is Planning to Fail! Whilst the title of this article is an oldie, it always remains a truism of life. From a franchisors’ point of view, it should be one of the stable quotes you roll out time and again to the franchisees at many a conference and gathering, but do you… Continue reading Failing to Plan is Planning to Fail!
Australian exporters urged to manage risk when dealing with key APAC countries The latest Atradius Country Report (January 2017) has revealed that Australian organisations looking to do business with international partners should be especially cautious due to less – favourable economic conditions for many of Australia’s trading partners. Atradius develops its country reports based on… Continue reading Australian exporters urged to manage risk when dealing with key APAC countries
The reporting and accountability process to revolutionise your team Reporting and accountability are essential for you to understand what is going on in your business and ensure tasks are getting done at the correct time and to the standard you expect. Regardless of the size of your business, having your team report to you regularly… Continue reading The reporting and accountability process to revolutionise your team
The era of Local Area Marketing has arrived. The effectiveness and efficiency of mass marketing is diminishing as more choiceful, demanding shoppers have access to brand and business information at their fingertips. Additionally, digital technology is facilitating more targeted and customised interactions with local shoppers. This gives franchisors a unique opportunity to empower their franchisees… Continue reading Unlocking growth through effective Local Area Marketing
Share your Story: Why sharing stories can build customer loyalty Storytelling is emerging as a powerful and effective way to build customer loyalty. When we listen to stories, different areas in our brain are stimulated and an emotional response is provoked. Good stories make us feel something as we listen to them — excitement, anger,… Continue reading Share your Story: Why sharing stories can build customer loyalty
Why customer experience management matters Customer experience (CX) management is a key differentiator for today’s top brands. As customers interact with businesses over a variety of touchpoints and channels, it has become essential to offer a consistently seamless experience. But while everyone is rushing to launch CX programs, it’s not easy to know where to… Continue reading Why customer experience management matters
