Franchisors who embark on franchising have to monitor and handle the impact of social media on their brands on a daily basis as a brand can be destroyed overnight. Facebook is a useful tool but it can be very damaging to any brand and something can go up overnight...
When it comes to funding the expenses associated with your business start-up it is sometimes easy to think ‘it’s all the same pile of sand’; you’ve got all your costs (franchise fees, legal costs, equipment, property bond, fitout, stock, working capital) and you’ve...
Having been through several recessions and challenging business environments in Australia over the years, the one thing I have found is that when the economy begins to emerge from a difficult period, there are enormous opportunities for the franchise sector,...
