Business Franchise Australia


Boost fuels energy and growth for the future

Offering a wide range of healthy grab and go products along with the energetic and upbeat culture created by Boost, is what inspired Peta Fell to join the franchise. She now owns two stores at opposite ends of the Central Coast in NSW at Lake Haven Centre, Lake Haven and Deepwater Plaza, Woy Woy.


“When doing my research, the high energy and fun that the Boost brand represents and their established brand awareness appealed to me. I love that Boost offer healthy and convenient smoothies and juices for shoppers on the run, which I think is a brilliant concept”.


Peta embarked on a journey to become a Boost approved Franchisee Partner undergoing an interview process, followed by three weeks of intensive Partner training at the Boost Head Office in Melbourne. She spent two weeks in-store to learn the A-Z from becoming a ‘Boostie’ who serves customers, prepares ingredients and cleans equipment, to being a Team Leader who has supervisor responsibilities such as leading a team and managing stock and equipment. In Peta’s last week of training she learnt all there is you need to know to become a Boost Partner including administration and financial management and upholding the overall culture of the brand.


Peta loves how the Boost operations are streamlined and efficient allowing for minimal waste and overheads. Having simple operations allows her to focus on what matters most, which is customer service and the Boost brand experience. Peta feels it’s the little things that go a long way by remembering names and orders for repeat customers, making time for customer connection and conversation and creating an upbeat environment that brings a positive energy in-store.


Peta was assigned a Franchise Business Consultant (FBC) from Boost Head Office who worked closely with her and offered support when taking over her first store which was an existing location. The FBC provides a wealth of knowledge and experience and is a great resource for ongoing support for Boost Partners. Boost are always looking to grow and expand and are open to considering recommendations from Partners on potential new sites. Peta’s second store was a ‘Greenfields’ site in a new location for Boost. She was given valuable support in the lead up to opening the new store and beyond. Boost Head Office offer support for Franchisee Partners with day to day troubleshooting solutions, through to department specialists for such matters as marketing and legal advice.


Boost have systems to help with monitoring business performance with their own internal matrix platforms. This allows Partners to benchmark their stores against other stores in the State or Nationally and utilise tools to measure KPI’s, such as sales, labour and cost of goods, as well as customer experience. These Platforms are a great resource to allow Partners to analyse their business performance in detail to assist business growth and development for the future. Boost also conduct Quality Assurance Reviews which includes an overall business health check on quality, service and cleanliness and offers Partners feedback for improvement.


Peta conducts regular meetings and catch ups with her staff to discuss staff performance, procedures and operations. She finds this open and honest communication very valuable with her team. Some of the great ideas in store have come from the ‘Boosties’ and their input is strongly encouraged.


Peta likes to be in-store regularly to provide the support that her staff need to be the best they can be. Being a strong role model and developing a rapport is just as important as the training and upskilling. Peta strives to recruit people who are passionate about the brand, products and Boost environment with a willingness to roll up their sleeves and get their hands ‘sticky’. A healthy and like-minded team who work alongside each other in a positive, high-energy and happy environment is what Boost is about. The Boost vision is to make the customer’s day just that little bit better by exceeding their expectations.


With both stores operating successfully, Peta actively engages with the Boost network group through face to face meetings and online platforms which gives Partners the ability to interact and support one another. The Partner network strongly support each other and offer reassuring advice and helpful recommendations as required. Peta enjoys attending State meetings and National Conferences where Partners come together to share valuable insights and to discuss strategies for future growth.


“I thoroughly enjoy the in-store activations and marketing campaigns we execute to promote new products and celebrate calendar events throughout the year. Boost like to be a little bit cheeky and fun which appeals to our target audience.”


Boost is always keeping up with the trends and has a strong social media presence. New content and influencers create great conversation starters to engage with the Boost audience. Boost also engage with customers and share new products and secret menus through the Boost Vibe APP loyalty program.


Peta enjoys connecting with local community groups in meaningful ways that reflect her own values of Boost. She makes connections through sponsorships and donations to primary and high school age organisations such as sporting clubs and schools. Peta supports netball, soccer, football, basketball, little athletics, and sponsors sporting presentations and awards, charities and local community events. When mascot ‘Barry Boost Cup’ makes an appearance he always guarantees a lot of laughter and fun!


When looking at the franchise industry in the next few years, Peta acknowledges the challenges that may lay ahead with the cost of living crisis, the drop in consumer spending, and the increase in cost of goods and labour. Being mindful of the impact this will cause on profit margins and constantly adapting to reduce costs, will be key in growing sales and keeping profit healthy.


“If you are prepared to work hard and be involved and engaged with your business and lead a vibrant and energetic team, then the Boost franchise may be a good fit for you. At the end of the day, you’ve got to love your job and be passionate about what you do. I feel lucky to have achieved this in Boost.”