At Craveable Brands, we’re proud to be at the forefront of the Australian quick-service restaurant (QSR) industry, leading the charge with four iconic chicken brands: Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie’s. Our mission has always been simple: to provide Australians with high-quality, delicious chicken meals that are both accessible and memorable. Over the years, we’ve seen our brands not just survive but thrive, becoming beloved institutions in Australia’s vibrant fast food scene.
Our success isn’t just about the great-tasting meals we serve, it’s about how we support our franchisees, the heart of our business. From long-standing franchisees to those just starting out, we’ve created an environment where success is within reach for anyone who is committed to delivering outstanding service and quality food. Together, with the support of our dedicated team, we’ve redefined the chicken QSR industry in Australia and are excited to continue innovating in the years to come.
Red Rooster: An Icon of Australian Chicken
For over five decades, Red Rooster has been a staple of Australian dining. Since 1972, we’ve been serving up the finest roast chicken, combining traditional flavours with modern twists to satisfy the evolving tastes of our customers. It’s not just our famous roast chicken that keeps Australians coming back. It’s the whole experience; the warmth, the nostalgia, and the community we’ve built around our brand.
At Red Rooster, we’ve recently refreshed the brand to ensure that we continue meeting the needs of today’s consumers. From updating store designs to introducing healthier menu options and expanding our delivery services, we’re always evolving. But we’ve never lost sight of what makes us special: great-tasting food, delivered with a side of heart. For our franchisees, Red Rooster offers a tried-and-tested business model, one that allows them to build a successful operation while being part of a family-oriented brand with deep Australian roots.
Oporto: Bold, Flame-Grilled Flavours
Oporto has always been about bold flavours and fresh, flame-grilled chicken. Born from the passion of Portuguese-inspired cooking, we’ve carved a niche in the Australian market with a unique menu that combines fresh ingredients, intense flavours, and the unmistakable smokiness of flame-grilled chicken. From our famous Bondi Burgers to our mouth-watering wraps and salads, Oporto delivers something for everyone.
For our franchisees, Oporto presents an exciting opportunity to be part of a high-growth brand that is expanding rapidly across the country. With a relatively low cost of entry and a proven business model, many of our franchisees have seen great success. Oporto’s vibrant, contemporary stores and commitment to delivering an exceptional customer experience continue to drive its popularity. We’re proud of what we’ve built, and we’re excited to continue growing, both in terms of our footprint and the loyal customer base we’ve cultivated.
Chicken Treat: Western Australia’s Favourite
Since 1976, Chicken Treat has been a beloved institution in Western Australia, serving up hearty meals that have earned the brand a loyal following. Known for our mouth-watering fried chicken, delicious family meals, and iconic chicken rolls, Chicken Treat has become synonymous with high-quality, great-tasting food in WA. We pride ourselves on delivering a menu that offers both indulgent options and healthier alternatives, ensuring there’s something for everyone.
Although Chicken Treat remains focused in Western Australia, the brand’s success and deep connection to the local community have provided us with an incredible foundation for future growth. Our loyal customer base and the recognition we’ve built over the years make Chicken Treat a brand that resonates with people on a personal level. For our franchisees, this means being part of a brand that is trusted, well-loved, and consistently delivers excellent returns. With the support of our strong team, Chicken Treat continues to thrive, and our franchisees enjoy a proven business model backed by exceptional customer demand.
As we look to the future, Chicken Treat remains focused on maintaining our position as the go-to chicken brand for Western Australians, while continuing to innovate and adapt to evolving customer tastes. The brand’s continued success in WA is a testament to the quality and consistency we provide, and we’re excited to keep serving the community with delicious, comforting chicken meals for years to come.
Chargrill Charlie’s: Premium Quality Chicken with a Community Focus
Chargrill Charlie’s is our premium offering, where the focus is on high-quality, locally sourced chicken cooked to perfection on a chargrill. Since joining Craveable Brands, Chargrill Charlie’s has quickly become one of our fastest-growing brands, offering a fresh, fast-casual dining experience that resonates with customers seeking healthier, indulgent options.
At Chargrill Charlie’s, we pride ourselves on the quality of our food and the exceptional service our team delivers. Our franchisees benefit from being part of a brand that values community, consistency, and premium quality. We’ve created a dining experience that’s focused on providing a healthier alternative without compromising on taste, which is why we’ve seen such rapid expansion and loyal customers. For franchisees, Chargrill Charlie’s offers a profitable opportunity within a growing market, backed by a brand known for its commitment to quality.
Supporting Our Franchisees: The Craveable Difference
At Craveable Brands, we believe that the key to our success is the success of our franchisees. We’re committed to providing them with the tools, support, and resources they need to thrive in a competitive industry. Whether it’s through ongoing training, marketing support, or access to the latest technology, we’re here to help our franchisees grow their businesses and realise their full potential.
We recognise that the QSR industry is ever-changing, and we’ve built a strong network that allows our franchisees to stay ahead of the curve. From adapting to consumer trends like healthier eating and digital ordering, to expanding delivery services and introducing new menu items, we ensure our franchisees are always equipped to meet the needs of today’s fast-paced market. Our focus is on creating a supportive environment that allows our franchisees to focus on delivering great food and exceptional customer service.
The Future of Chicken QSR in Australia
The chicken QSR sector in Australia is a thriving market, and we are confident that Craveable Brands will continue to lead the way. With our diverse portfolio of brands, we’re able to cater to a wide range of customer preferences, from the traditional roast chicken lover to those seeking bold flavours or healthier options. As Australians’ appetites for high-quality chicken continue to grow, we’re excited to be part of that journey and to help shape the future of the industry.
Looking ahead, we remain committed to innovation, sustainability, and delivering exceptional experiences for our customers and franchisees alike. We’ll continue to expand our footprint across the country, introduce new products, and explore new technologies to ensure we’re always meeting the evolving needs of the market.
At Craveable Brands, we’re more than just a group of chicken brands – we’re a family of passionate people who are committed to creating success. Whether it’s through our iconic Red Rooster, the bold flavours of Oporto, the Western Australian favourite Chicken Treat, or the premium offerings of Chargrill Charlie’s, we’re proud to be a part of your dining experience. And as we continue to grow, we look forward to many more years of success, innovation, and, of course, great chicken.