Business Franchise Australia

Fitness franchise takes home 2nd place in ‘Best Places to Work in Australia’

With Australia’s job mobility rate at the highest in a decade – sitting at 9.5% for a second year in a row1, fostering great company culture to maintain employee retention is of the upmost importance. And this is exactly, what home-grown Jetts Australia have been recognised for, rising from seventh to second place in Australia’s 2023 Best Places to Work by WRK+.

To help determine the Best Places to Work, an engagement survey is sent to all team members with Jetts Fitness climbing higher up the ranks each year, rising to second place from #13 in 2021 and #7 last year. Jetts scored over 90% across all three areas of the engagement survey – relationship with work (90%), team (94%) and organisation (92%). Furthermore, their eNPS (employee net promoter score) came in at 94%.

With research showing the majority (66%) of Australian employees say culture is more important than strategy or operations. They also agreed that top cultural priorities should include recruitment and retention, digitisation, health and safety and collaboration2. In fact, organisations with a distinctive culture have better business outcomes with a 48% increase in revenue, 76% in employee satisfaction and 81% in customer satisfaction.

Perks such as birthdays off, free gym memberships and discounted fitness products assist with team satisfaction and motivation, while their Employee Assistance Program (EAP) and Jetts Training Academy offers a range of courses for professional development and support.

Elaine Jobson, CEO of Jetts Fitness commented, “After last year’s top #10 win, our goal was to surpass this by ranking within in the top #5 companies to work in 2023. We are thrilled to have surpassed our goal achieving second place this year. Climbing five places is a true testament to our model, culture and the people that make up our team.”

Mrs Jobson added, “The award is a recognition of the hard work of the whole Jetts Fitness team from our business owners to club managers, PTs to members, our culture is at the heart of everything we do, which is to inspire people to live a better life.

“We enter the awards specifically to gain a better understanding how to improve to ensure our culture is as great as it can be. It’s amazing to come second but we will always strive to improve year on year.” she says.

Organisations that recognise the key priorities for their employees can proactively design policies and culture that foster employee retention. This involves staying connected, actively listening, engaging with employees, and understanding their perspectives3. Employee engagement is critical, as those who are invested in a company’s mission will find purpose in their work and display greater dedication to their roles.

Mrs Jobson says that this recognition is invaluable given the feedback comes from their team directly each year – which flows through to the delivery of their people strategy to ensure they can continue to improve and continue to put people first.

“The feedback provides us with the reassurance that our team members love coming to work and so our purpose is not only to inspire our members, but encourage our team to live better, healthier lives as well. Not only does a good workplace culture have a positive impact on employees, but it filters through to the customers, making their experience more enjoyable too,” she says.

“Over the past 15 years, we’ve dedicated our time and energy into being an employer of choice so that we attract and keep the best talent – our culture, the Jetts Way, has always been ingrained in everything we do, and motivated, happy team members is at the core of this.

“Investing in our team’s health, training, development and mental wellbeing contributes to our positive workplace culture and ultimately, our ongoing recognition as a great place to work,” Mrs Jobson said.

 

For more information about memberships, careers or becoming a business owner, visit https://jetts.com.au/