In 2008 during the global financial crisis, two brothers and their best mate from Sydney started Soul Origin with the goal of not only keeping afloat, but to create a thriving business. After fine tuning the concept, three years later the first Soul Origin store was opened in 2011 and the Soul Origin brand was unveiled to the world. Since then, Soul Origin has grown to over 140 stores across Australia.
Soul Origin has franchise opportunities available all over Australia. Available locations are being updated weekly as landlords present new opportunities for Soul Origin to grow. Our network of Franchise Partners all have two things in common. They have a love of fresh, healthy and delicious food and a passion for good quality, killer coffee! We are always on the hunt for more likeminded individuals to join the family to help us grow our brand and become the freshest, fast food restaurant in Australia.
Food is the heart of Soul Origin’s business. Stores offer a wide range of delicious wholesome breakfast, lunch and salad options with all products made fresh daily in-store. Soul Origin’s team includes chefs and food specialists who are tasked with monitoring the latest trends to stay ahead of the curve. Strict adherence to the highest standards of freshness, plus a commitment to excellence in quality, flavour and service has enabled Soul Origin to become a loved Australian fast fresh food brand.
One of Soul Origin’s key pillars to success is their commitment to creating a killer coffee. Soul Origin aims to deliver great tasting, specialty grade coffee Australia wide. The brand has built a strong reputation for our commitment to the entire coffee process. Understanding where our coffee beans are sourced and how they are roasted – right here in Port Melbourne, Australia, right through to the execution at the espresso machine.
Soul Origin’s dedicated coffee department are responsible for providing training to a large and growing network of baristas. Franchise Partners receive on-going training and development to allow Franchise Partners not only to grow, but also become experts in coffee. This ensures that each cup of Soul Origin coffee is incredible no matter which store you visit.
Soul Origin are constantly looking for new ways to bring their products to consumers in new retail environments and footprints. Over the last two years, Soul Origin has opened their first sites within Universities and Hospitals, which are trading very well and are categories of retail which Soul Origin is planning to expand further.
Seeing a gap in the market, Soul Origin has also developed the ‘Piccolo’ store concept which began rolling out in mid 2022. The piccolo store model is the brand’s smallest footprint store, targeting local and neighbourhood shopping centres. Focused at bringing Soul Origin’s offering to neighbourhood shopping centres that focus on fresh food, local and convenience shoppers, who are highly loyal and are frequent customer base.
There are always new and exciting store opportunities that Soul Origin are looking to trial, including work currently under way to bring our healthy and nutritious offering to time poor travellers in the very first Soul Origin drive through store. There is currently a huge gap in the market for a convenient drive through offering focused on bringing coffee and healthy eating offer to provide customers and their families with alternative eating options when on the road. So watch this space! Outside of new store formats and locations, Soul Origin has a strong strategic focus on increasing digital sales through dedicated and tailored marketing campaigns to grow online delivery, online catering, and order ahead channels.
New Franchise Partners receive rigorous training before taking over their store via Soul Origin’s in-depth 6-week New Franchise Partner training program. The program includes training shoulder-to-shoulder instore, classroom-based learning with Subject
Matter Experts from across the business, and online learning through their Online Learning Platform. Training is delivered by dedicated Soul Origin Training and Coffee Departments. Each Franchise Partner is assigned a Retail Training Coach, Food Coach and Coffee Coach to support them throughout their training and the handover of their new store.
Soul Origin’s high standards, consistency and training are key to Franchise Partner success. Soul Origin continuously provides training and support to our Franchise Partners through the brand’s Area Coaches to ensure high standards are maintained. Once a quarter, Soul Origin hold statebased meetings with the senior leadership team to present the latest initiatives to help your business. These meetings provide an opportunity to learn key skills that will help Franchise Partners’ success. In 2024, all Soul Origin Franchise Partners will be flying to Vietnam for a multiday conference which will focus on networking, achieving in store operational excellence, and inspirational speakers to help drive our business forward.
Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world. We are looking for enthusiastic individuals who have a passion like us for great food and killer coffee. If you are looking to create delicious and nutritious food and have a love for great coffee like us, now is your chance to join the Soul Origin family and help us strive to become the number one fresh fast food restaurant in Australia.