National Snap-on Franchisee of the Year
Arguably one of the most successful franchise business models in the world, Snap-on is a leading innovator and manufacturer of tool, diagnostic and equipment solutions for professional tool users (mechanics and technicians). A global brand that has been operating in Australia since 1988, Snap-on is one of the longest running and successful franchises in Australia and New Zealand. In Australia alone, there are over 180 Snap-on franchisees, with signs of significant future growth for the brand.
Success in franchising requires dedication, resilience, and a commitment to growth. Few embody these qualities as strongly as Hind, who was recently named Snap-on’s National Franchisee of the Year for 2024—a title he also won in 2022. His journey from employee to a thriving franchise owner is a testament to the power of persistence and strategic business expansion. Mitch has had a remarkable growth trajectory in the two years since we spoke with him last. Supported by his wife Amanda, who he credits for his success, the franchise business has expanded from one franchise to include three routes and three employees, significantly increasing both the reach and customer base of the business.
Mitch’s relationship with Snap-on began before he even owned a franchise. As an employee, where he was a Sales Development Manager, he gained an in-depth understanding of the brand’s world-class tools, exceptional customer service model and franchise system. Mitch always had an entrepreneurial spirit. The idea of running his own business appealed to him. Inspired by the success of other franchisees, he made the decision in 2018, alongside his wife Amanda, to take the leap and invest in his own Snap-on franchise in the Central Coast region. In just 7 years, the business has increased three-fold.
From the outset, Mitch approached his business with a clear vision: to build a thriving and sustainable franchise that not only met sales targets but also created meaningful relationships with customers and build a community brand, one where he could also give back. His strategy focused on consistency, customer service, and adaptability, principles that have guided him throughout his journey to expand and grow his footprint in the Central Coast, Lake Macquarie, Lower Hunter Valley, Newcastle and Port Stephens.
From Apprentice to Entrepreneur
Mitch started in the automotive industry when he left school, however, his journey wasn’t linear. Building a successful franchise is never without challenges and Mitch’s path was no exception. As an apprentice mechanic his early days were spent honing his skills, learning the intricacies of engines, and developing a deep appreciation for the tools of the trade. It was during these early years that Mitch first encountered Snap-on, a brand he instantly equated with quality and reliability.
However, his ability to pivot and adapt to the demands of running a mobile business was crucial. Mitch believes that being able to cultivate strong customer relationships has played a significant role in this growth. His background as a mechanic gave him a unique advantage—he understood his customers’ needs but it’s how he utilises the infrastructure in the Snap-on network to his advantage that has really propelled the growth of his business forward.
One of the key factors behind Mitch’s success has been his willingness to innovate and adapt. Mitch embraces technology to enhance his operations. From leveraging social media to connect with customers to implementing efficient inventory management systems.
Building the Business
By fostering trust and providing an outstanding service experience, he ensured that customers remained loyal to the Snap-on brand. It also helps that he has an unwavering belief in the quality of the product. “I remember the first time I held a Snap-on ratchet. It just felt different—solid, precise and built to last,” Mitch recalls.
When asked about his advice for aspiring franchisees, Mitch keeps it simple yet powerful:
“Commit to and believe in the franchise model, use the tools and guidance provided and with the right work ethic, success will follow.” His unwavering dedication to the Snap-on system has proven that with the right mindset and work ethic, the franchise model can be a pathway to long-term success.
This has led him to hire employees, of which he now has three, along with investing in an additional two franchise routes, marking a major milestone in his expansion plans. Mitch is far from slowing down. His goal is to continue scaling his business while maintaining the customer-first approach.
Commitment to Community & Giving Back
Mitch’s success is not just about numbers and year on year growth —it’s also about impact. He has actively engaged in community initiatives supported by the broader brand, reinforcing Snap-on’s commitment to making a difference. Most recently, is his involvement in the “Socket to Breast Cancer” campaign, a partnership between Snap-on and the McGrath Foundation. As part of this initiative, Mitch (with his Snap-on team) raised over $20,000 to support breast cancer awareness (overall, as a group, Snap-on raised over $214,000).
Supporting this initiative was important for Mitch, as it allowed him to leverage his business to drive awareness and contribute to a cause bigger than himself.
“Awards are great, but the real reward is knowing you’ve made a difference in your customers’ and employee’s lives. Now I also get a lot of fulfilment coaching and watching my staff developing and growing the skill sets required to run the businesses they operate. That’s what drives me every day” Mitch says.
“There’s no greater satisfaction than building something of your own and seeing it thrive and then supporting others to do the same. We have an incredible network of Snap-on franchisees in the territory in which we operate, so the award is also a reflection of the success of the overall network” says Hind.
In the world of franchising, Mitch Hind stands out as a shining example of what’s possible. His journey with Snap-on is not just a success story—it’s a roadmap for others looking to drive their own success.
If you are interested in learning more about the Snap-on franchise model, please contact Franchise Manager Andrew Li – 0408 071 044.