Graze Craze®, the innovator in graze-style dining and catering, has opened its first Australian location in St Ives, Sydney.
Less than two years after launching its franchise program through United Franchise Group™ (UFG), Graze Craze has experienced explosive success in the US, selling over $4.6 million (AUD) in charcuterie since opening its first franchise location in February 2022.
It now boasts 42 locations open in the US, with an additional 56 franchise agreements signed within the first two quarters of 2023, adding to its already robust development pipeline which currently totals 175 locations to be developed in the next several years.
Now entering the Australian market with its first location in Sydney, the charcuterie and grazing board franchise has rapid expansion goals in the NSW market initially, before then focusing on recruiting franchisees across Australia. In-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savoury charcuterie boards and picnic boxes made with the highest quality ingredients and arranged with perfection. Offering various sizes of charcuterie boards and boxes that can be customised, sizing options cater for just one person all the way through to ten people. The menu offers classic cured meats, premium cheeses, artisanal breads as well as options for those with special dietary requirements.
“It’s an incredibly exciting time for Graze Craze®. Our first location in St Ives Sydney has been strategically selected with a great mix of business, residential hubs and community groups. It will provide catering for corporate and community events, private parties and celebrations as well as for those just wanting to pick something up for a special occasion.” Timothy Smith, Managing Director of Starpoint Brands™ Australia. “The market is ripe for a franchise in this industry and with our already established brands of Signarama® and Fully Promoted® here in Australia there will be plenty of opportunities for cross collaboration between our franchisee network.”
“2023 has already been an incredible year for our brand in the US, and to now be able to provide this opportunity to Australian entrepreneurs is really exciting,” says Kim Caruana, Brand Manager of Graze Craze®. “It’s a completely unique franchise in the food industry which can be notorious for high wastage and high staffing requirements. The Graze Craze® business model has been specifically designed and refined to maximise operational profits, with an owner operator requiring minimal staff. Our extensive training and onboarding program also means that any passionate entrepreneur regardless of their experience can learn the business and start growing it from day one.”
Graze Craze® offers customers the ability to visit in-store or order online, as well as offering options for pickup and delivery.
Graze Craze® is a member of the Starpoint Brands family of trusted companies, a division of United Franchise Group (UFG), including Signarama®, Fully Promoted®, Transworld Business Advisors®, Venture X®, Office Evolution®, Network Lead Exchange™, The Great Greek Mediterranean Grill® and Graze Craze®.