Business Franchise Australia

Holistic Well-Being expands with City Cave

As 2023 promises a new year full of new growth; now is the time to invest in yourself and the enhancement of your holistic well-being. Kickstarting your health journey has never been easier now the City Cave franchise is expanding to Victoria!

Kickstarting your health journey has never been easier now the City Cave franchise is expanding to Victoria! It brings the opportunity to add quality years back into the lives of Victoria communities through tailored self-care support. Prioritising the health and well-being goals of City Cave clients has never been more vital during periods of high stress and development. 

The blueprint for planned growth and expansion for the fastest-growing wellness franchise in Australia is set to open more doors in Victoria with new locations opening in Ivanhoe, Carnegie, Braybrook, and West Melbourne. After City Cave’s successful launch in 2016, it is ramping up expansion with plans to add a further fifty sites across Australia’s eastern seaboard. After witnessing a growth expansion that saw an additional twenty-seven sites open in under six months, the development of additional City Cave centres brings the total to fifty-two centres from sixteen at the start of 2021. City Cave’s mission to empower communities with tailored healthcare has reinforced the franchise’s dedication to supporting clients in their physical and mental health pursuits. Through the franchise’s people-centric focus, the opportunity for individuals to transition into their self-paced health journey has been seamless. Because of the amazing reception nationwide, City Cave has extended beyond Queensland, into New South Wales, New Zealand, and Victoria with over 60 centres. 

Balancing a lifestyle embedded in relaxation and self-care seems impossible when taking into account the busy day-to-day of life and work. It’s as if the trade-off in promoting healthy habits and mental well-being becomes mutually exclusive alongside a busy lifestyle. Luckily, City Cave, a Queensland-born franchise offers a slice of serenity and tranquillity that fits into everyday schedules. City Cave services are perfect for all, from fitness fanatics and athletes to overworked CEOs and parents. The first steps of a wellness journey are always the most daunting; finding a place to start requires support. Known for its enthusiastic and experienced team of relaxation therapists, City Cave offers holistic health services and remedies to aid both mental and physical health. 

With beautiful, tranquil spaces to rejuvenate, restore and recover, City Cave Float and Wellness Centres build healthier communities through services that enhance overall physical and mental well-being. Each location offers a float therapy treatment involving sensory deprivation and meditation, designed to optimise healing processes and relaxation. Contrary to the traditional enclosed float-therapy pod, City Cave uses a wide-open float room for individuals and couples to enjoy a serene space with the freedom to navigate the float experience on their terms. Lying in stillness has never been more valuable for improving sleep quality, pain management and mindfulness. 

Providing deep relaxation, the well-renowned infrared sauna offers a gentle warming therapy designed to extend healing through the body. This service provides extensive health benefits, including pain relief, increased circulation, skin purification and muscle relaxation. Deep restoration in the body not only comes from the surface level but starts with immune system healing and improved bodily functions. Generated from the same type of heat naturally produced by the sun, the infrared sauna promotes healing on all levels, including molecularly. 

Additionally, City Cave provides a range of varying massage therapies, including remedial, sports, relaxation and pregnancy massages. City Cave massage therapists are trained to assess the body and design individual treatment plans to assist with any identified issues. Curating and personalising a treatment plan for City Cave’s diverse range of clients, not only strives to observe the health changes over time but ensures the right combination of services optimises healing processes and recovery for clients to continue their everyday activities. Always focused on addressing both physical and mental health concerns, all centres promote healing therapies that reduce symptoms of anxiety and depression.

Jeremy Hassell, Co-Founder of City Cave and Entrepreneur of the Year for 2017 & 2018, said the key to successfully pulling off a chain of new centres revolved around the support of both clients and passionate franchisee teams. He explains; 

“Everyone who joins CityCave has invested in us and we take that very seriously. We really do appreciate all of the love that people put into our brand. We’ve pressed the accelerator on growth this year and we’ve realized that the harder we work, the clearer the solutions become.” 

Through the collaborative efforts of franchisee owners and the support of health-focused clients, City Cave continues to demonstrate its dedication to helping as many people as possible, focusing on growth to secure more City Cave locations with a single goal in mind – ensuring mental and physical support is accessible for everyone. 

After taking out the top prize in the young entrepreneurs’ global franchise award and earning an ‘All Stars’ status for the Franchising Award at the 2019 International Franchise Association convention in Las Vegas, City Cave founders Jeremy Hassell and Timothy Butters did not fail to prioritise the value of its clients on an international scale. Hassell acknowledged the City Cave team’s success and explained that; 

“This is a tremendous result for us, and it is a direct reflection of the dedication and hard work everyone across the business has put into making City Cave what it is today. To be recognised on a global platform like NextGen in Franchising Competition, competing against franchise brands from so many different countries has been a great experience for us and has set the pace for the rest of the year.” 

While City Cave has been established as the fastest-growing health and wellness franchise in the world, the community space for clients and health therapists to foster a therapeutic atmosphere, is only the beginning of City Cave’s goal to open two hundred Australian centres and a launch into the US.