Business Franchise Australia

How Muffin Break Became an Iconic Bakery Café Franchise

 

Muffin Break is an Aussie legend. For nearly 35 years Muffin Break has been offering Australians freshly baked muffins, delicious lunch items and great coffee to put a little good into their day. Opening in Coolangatta in the late ‘80s, Muffin Break began to be franchised within a year. It has become a beloved addition to many shopping centres across the nation, with 150 sites across Australia and 247 globally. Muffin Break has kept pace with Australians’ burgeoning love of coffee, developing an award-winning house blend that is roasted to perfection. With its proven systems and recipes, Muffin Break has earned a reputation for consistency. Customers know that all muffins are baked fresh daily, and that all baristas are trained to deliver the perfect cup of coffee.

 

 

 

Location, Location 

Being able to grab a coffee and a snack whilst getting your shopping done is very appealing to a wide demographic, making Muffin Break an excellent choice for someone looking to start a business. Joining a franchise with processes and procedures already in place ensures an easy transition to being a business owner. Muffin Break also has built long-term relationships with shopping centres across Australia. There are currently 70 sites available to purchase in prime locations near anchor stores, meaning that foot traffic is amplified. Thanks to Muffin Break’s high brand recognition, an owner can purchase a site and feel confident customers will be ready and willing to visit. Matt Williams, Chief Development Officer of Foodco, says that if you have an outgoing personality and enjoy working with people, Muffin Break is an excellent fit. When asked for his advice for potential franchisees, he laughs: “just buy one!” On a serious note, Matt says while it is essential to talk to your lawyer, accountant and business advisor, making the choice to own a Muffin Break is that simple. If you have the right personality and work ethic, Muffin Break has the resources to help you succeed. “Even without experience, if you have the drive to own your own business and love talking to people and taking care of your customers, you can do well with Muffin Break.” 

 

 

Extensive Training & Support 

Muffin Break provides comprehensive training and support including payroll, HR and administration assistance, and even your own Operations Coach who can assist with the process of getting up and running. Franchisees are also given access to Online Learning and constant support via phone and email. Like Jamaica Blue, Muffin Break franchisees come from all walks of life and enjoy being part of their local communities. Matt Williams says one of the best ways to motivate franchisees is to simply have them interact with each other, sharing success stories and offering each other solutions to any problems. “We have quarterly Group Meetings and a Biannual Conference where our Franchisees can network and support each other.  We also offer incentives to each store and celebrate these successes throughout the network.” 

 

 

 

Exciting Things to Come 

You don’t become an Aussie legend by resting on your laurels. “We are always looking at evolving our product offering and range, such as new muffin flavours. A refresh of the stores’ look and feel is also underway,” says Matt. New espresso machines and more varied milks and coffee products are also in the works, with Muffin Break always conscious to keep improving. After all, this commitment to growth has been a recipe for success for over three decades.

 

Love to be part of an iconic brand? Go to muffinbreakfranchise.com.au for more information.