Aussies love brunch – almost as much as they love great coffee!
Given this, it’s no wonder that Jamaica Blue has been a smash hit across the country, with its winning formula of the finest coffee and classic dishes like Eggs Benedict and Steak Sandwiches. All made with the freshest local ingredients available!
Creating Oases of Quality
Jamaica Blue’s first store opened in Miranda, Sydney in 1991. Since then, the brand has enjoyed steady and sustainable growth. With over 100 stores in Australia, Jamaica Blue has now expanded globally across the UK, Singapore, Malaysia, the UAE and China. The brand has also had great success in targeted locations with concentrated foot traffic. For example, there are now 30 sites in hospitals. 2024 is shaping up to be another exciting year on the expansion front, with new Jamaica Blue stores planned across more hospitals, train stations and airports.
Perfecting the Perfect Cup
Named after the Jamaica Blue Mountains, widely regarded as the home of the best coffee in the world, exceptional coffee is at the heart of Jamaica Blue. As Australians are highly discerning coffee consumers, consistently great coffee is an essential for success. With three unique blends from Wallenford Estate to choose from, customers are spoilt for choice at Jamaica Blue. The franchise also offers a special ‘Single Origin’ every quarter, which is sourced from a region specifically chosen for the season we are in. This is an important detail that sets Jamaica Blue apart from other café franchises. By providing higher quality and choice than other chains, the brand ensures customers always come back!
Fresh, Seasonal Menus
Jamaica Blue is also known for great-tasting, classic dishes. Reliably delicious menu options and bespoke coffee is a formula that is a sure fire hit with customers. While guidance is given, franchisees also have autonomy. They are able to choose their store’s menu to best suit their location, what produce is in season and their customers’ favourites. Franchisees are able to customise their menu from hundreds of approved recipes. As franchisees are part of the communities they serve, they are best placed to choose popular menu options and create a tailored experience for their customers.
Equipping Franchisees for Success
Jamaica Blue franchisees come from all walks of life; some with hospitality experience, some without. Owned by Foodco, one of Australia’s top franchise groups, Jamaica Blue offers all new franchisees comprehensive training to ensure they can hit the ground running. One owner actually began as a lawyer working on the legal documents for a new Jamaica Blue franchise. After seeing the potential and recognising the quality of the brand, he moved away from law and became a Jamaica Blue owner! If you’ve been dreaming of your own café, the level of support offered by Jamaica Blue can help you make it a reality. The hospitality knowledge, guidance and support imparted means that anyone wanting to purchase a franchise has the tools to succeed. Jamaica Blue’s support and Head Office team will have you up to scratch in no time, ensuring your time is spent building relationships within your team and the community, not in the office working on payroll. Operations Team members will be on site to assist with new menu items, procedures and training. Regularly updated online training is also accessible by franchisees and their team members.
Keeping it Fresh
With growth and longevity comes change and one of the exciting changes that Jamaica Blue is looking forward to this year is refreshing and upgrading their store layout. Keep an eye out to see the fresh new look in a Jamaica Blue store near you!
Like to escape with Jamaica Blue? Go to www.jamaicabluefranchise.com.au to find out more.