Business Franchise Australia


Jim’s Pool Care Celebrates 20 Years

Jim’s Pool Care celebrates 20 Years of success this year. The number of Jim’s Pool Care Franchise Owners across Australia has now passed 130 sites and the Franchise is ready to grow even further. This is the result of helping people currently working for a wage, pivot towards their own business that has many family and lifestyle benefits.

As a key division of the Jim’s Group, Jim’s Pool Care began around 20 years ago in Western Australia and has grown into an industry leader in mobile service. Owner and General Manager Brett Blair has seen the Pool Care division grow from around 30 to over 130 franchisees and 13 Regionals Franchisors over his fifteen years in the role. Mr Blair believes a key success factor has been the franchisee’s satisfaction with their business investment. By offering a system that is easy to follow, with plenty of support, and allows owners to build a business around their lifestyle and goals.

Brett says, “The Jim’s Pool Care concept is a true mobile pool shop that not only provides pool maintenance but sells a full and complete range of pool equipment and chemicals. This means our franchisees can charge for their time and earn great margins on lucrative chemical and pool equipment products. Our franchise owners work smarter and not harder, by building long term relationships with customers who value their services”.

Brett told us, “Looking back on the last 20 years and this amazing growth of Jim’s Pool Care, I am very proud of the team and the individuals who invested in our business and invested in themselves. The reward for this is that they are now in a business that has no limits on their growth, they have full flexibility over their lifestyle and they are in fact their own boss. It is not easy for any new business to start up and it takes hard work each time, but my team are always here to help and committed to their journey”.

The exciting part of the pool industry is the ability to sell ongoing regular services, retail items and charge for your time each visit.  All these income streams are packaged into the well-known Jim’s Pool Care Mobile Pool Shop. Services provided include pool cleaning, regular maintenance, pool heating, inspections, lighting, pool blankets, and robotic cleaners.

Part of a Team of more than 130 Business Owners

As part of the Jim’s Group – there are currently over 5000+ franchisees – making it one of Australia’s most recognised brands.  Jim’s Pool Care encourages the franchise owners to build strong local relationships and to leverage off the other divisions who are also out there every day in customers’ homes and backyards. While each Division has a dedicated marketing team and website, all Jim’s franchisees are encouraged to cross promote the other divisions, using local area marketing, which is extremely useful to a newly launched franchise.


Opportunities to Earn

It is important when looking at investing in a business, to consider how many streams of income are possible. With a Jim’s Mobile Pool Shop, this includes casual pool servicing, regular maintenance programs, the sale and installation of new pool equipment, and a range of pool accessories. This covers domestic pools, Body Corporates, Hotels and Commercial opportunities.

Jim’s Pool Care franchises are now for sale in selected locations across Australia. The price for a new site starts at $75,000 and includes a complete start-up package. From time to time there may be some established re-sale opportunities which can be discussed upon enquiry. Jim’s
is committed to new franchisees and their success by offering a Pay for Work Guarantee of $1500 (incl. GST) per week. Conditions apply, but this means if you follow all the systems, but do not achieve the weekly guarantee at the end of the month, you can be topped up the difference.

Something that also stands out compared to other franchise systems, is the flat monthly franchise fee, (ie it is not percentage based). This means the harder you work the more money you can make. This is a really important factor for the franchise owners as they are not hamstrung with increasing fees if they choose to grow a large business.


Can Anyone do it? Go for a Ride-a-Long!

The recruitment and application process starts with an initial meeting, usually over a coffee and is a discovery phase for both parties. Potential franchisees are then offered a day on the road with a franchisee. This is a great concept and the potential franchisee is free to choose any working franchisee,
as Jim’s Group fully believe in being transparent all the way through the process. They are also encouraged to ask as many questions as they want.



Opportunity to Grow and Learn

“We have franchisees from all walks of life including trades, banking, engineering, administrative and existing industry professionals. Our franchisees don’t need to have existing industry skills as Jim’s Pool Care provides comprehensive training; they just need to be willing to try new things, follow the systems we have developed and provide great customer service,” Brett says.

Working with the best brands in the pool industry, including Astral, Zodiac, Maytronics, Daisy and Sunbather, the support that the franchisees receive from the brands with regard to ongoing training and product support is impressive.

Franchisees are encouraged to enhance their professional development each year, attend local team meetings and training sessions. Jim’s Pool Care also encourage franchisees to become specialised if they wish in certain areas of the industry.

“Ongoing training is provided by using a local regional franchisor model. This is perfect for a new business owner. We have someone on the ground in every region who provides the ongoing training and support. Once trained, every month, as a minimum, the regional franchisor will contact the franchisee to provide technical and business support. There are between 6 – 8 local regional meetings a year, which allows all the franchisees in that particular region to get together and share ideas and attend a range of supplier training. This provides our franchisees with a strong support network,” says Brett.


A Jim’s Pool Care franchise is a mobile retail business with huge opportunities. This system provides you with the opportunity to work outside, to work your own hours, to be your own boss and to build your business without limit. If you too would like to take control of your future, contact Jim’s Pool Care now on: 131 546 or visit