rolld family

From studying to become a high school teacher to immersing herself within the family business, Quynh-Anh Hoang, known affectionately as Quinnie, sister of Roll’d Vietnamese founder and CEO Bao Hoang, saw the rapid growth of Roll’Vietnamese and trusted her gut feeling to get involved.

Having grown up in a Vietnamese family, the Hoang children knew exactly how fresh and healthy Vietnamese food is, although lacking popularity of Vietnamese cuisine across Australia left it in the shadows of other prominent takeaway options.

Their shared vision to reshape the Australian-Vietnamese dining experience remains a source of inspiration for Roll’d Vietnamese, who as a team collectively continue to advocate for food diplomacy, offer career growth opportunities and develop a strong mutual understanding of cultural differences. Quinnie, who owns four Roll’d Franchises across Victoria and Queensland, describes her Roll’d Vietnamese journey as one dedicated to service, education and passion, a philosophy she brings into her stores every day and encourages amongst her team members, who she calls family.

In good Vietnamese fashion, all on-boarding Roll’d franchisees are welcomed into a the ‘Roll’d family’, a community of likeminded individuals and extension of the Hoang’s family heritage. Having adopted their parents strong work ethic and appreciation for Vietnamese culture has meant the Roll’d Vietnamese team have fostered a working environment built on patience, empathy, forgiveness, compassion, as taught in the home by the Hoang parents.

Now, with over 20 new stores slated for 2022 and an extensive omnichannel strategy that includes B2B sales and new drone delivery, the team are investing equally in providing stronger career pathways and opportunities for onboarding Roll’d Vietnamese franchisees and staff.

Since the inception of the brand, Roll’d Vietnamese have offered ongoing support to its franchise network inclusive of first-time business owners, to multi-site investors. This includes on-going training and short up-skilling courses to better equip staff with skills that are valuable both in and outside the store environment.

In a bid to open up further opportunities for young Australians, the team are taking their recruitment strategy to the next level, having recently paired with The Institute of Training and Further Education to tailor a suite of qualifications to suit individual employees.

The new recruitment strategy is intensely focused on forging stronger career development pathways that supports the next generation of hospitality workers, by putting them through short courses and full qualifications to strengthen and develop important skills suited to hospitality and beyond.

“Our role is to give the franchisees everything they need to succeed and provide on-going support. It’s important for prospective franchisees to ask themselves why they’re investing in a Roll’d franchise. We believe that profit is a by-product and if you do things well and with our values at heart, you’ll be successful. Being in the Roll’d family is about being a part of something special and being a trailblazer, because we’re a young business everyone in the franchise network has the opportunity to facilitate change and see their future
and the future of Roll’d grow,” Says Quinnie.

As a proud business that offers equal opportunity, the new recruitment strategy focuses more on the capacity and willingness to learn, rather than existing skills or experience.

“Our door is open for people from all walks of life. It’s not about having a longstanding background in hospitality, but rather our approach is about people who have a willingness to learn, who are hard-working and invested in building a team.

Being a part of the Roll’d Vietnamese family is about sticking to the basics of providing good Vietnamese food, good customer service and making it a memorable experience for each and every customer,” says Quinnie.

Big picture thinking, flexibility and long-term strategies has allowed the brand to cultivate an environment to inspire staff through on-going support, new B2B opportunities and a range of store formats to choose from.
Equally innovative as adaptable, Roll’d Vietnamese has shown great flexibility in its business model, offering a variety of store models for prospective franchisees to choose from: traditional retail store fronts, including kiosks in food precincts, high street stores concessions with Supermarkets and the Roll’d Runner (Roll’d’s food truck).

Alongside multiple store format options, Roll’d’s new business strategy is intensely focused on expansive omnichannels, with each store model having the opportunity to supplement revenue through new FMCG products and the Grab-and-Go range available in Coles Supermarkets.

As Roll’d Vietnamese power ahead in the Australian market and continue to develop deeper relationships with more Australians, Roll’d  are also looking ahead with aspiration to expand into international markets including the USA, New Zealand, Ireland, Japan and the UK.

For more information contact our National Franchise Manager Venice Phan